William Hill have sealed a multi-content advertising partnership with UK multimedia corporation British Telecom, to promote its gaming services throughout all BT Sports’ media inventory. William Hill betting promotions will appear on BT Sports Premiership TV broadcasts, additionally the sports betting operator will receive further coverage on BTSports.com and BT Sports mobile app. The deal will see the Gibraltar-licensed operator …
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William Hill ‘well-positioned’ for point of consumption tax
New William Hill CEO James Henderson believes that the UK’s biggest bookmaker is well placed ahead of the introduction of the point of consumption licensing later this year. Speaking at the firm’s interim results, Henderson was quite bullish about Hill’s position, certainly compared to some of its competitors. He commented: “I think the numbers are strong. The underlying growth, even …
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