Tag Archives: bt sports

SBC’s on the ball: Barnsley, Antoine Griezmann and Anderlecht

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at “exploitative” ticket prices, Barcelona being reported to FIFA and an intriguing new owner at Barnsley.  ____________________ Getting the ‘Moneyball’ rolling at Barnsley It could be a big 2018 for Barnsley FC, after the Championship …

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BT Sport pays £1.2 billion for blanket UEFA football rights extension

Updating UK media this morning, BT Sport has confirmed that it has extended its coverage of the UEFA Champions League and UEFA Europa League competitions until 2021 in a deal worth £1.2 billion. Agreeing new terms with UEFA, BT Sport will become the sole broadcaster of Champions League content which will include match day highlights. The decision sees UK terrestrial …

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Sports Game Changer? Google launches YouTube TV

YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …

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Lee Richardson – Gaming Economics: EPL 2015/16 – BT Sport vs Sky Sports…Two Tribes Go To War

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

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Worldpay – UK bookmakers’ back in action following return of Barclays Premier League

Global payment provider WorldPay has informed the media that Britain’s bookmakers are back in business following the start of the Premier League 2015/2016 football season. Following a quiet two months , the opening weekend of the new season provided a timely reminder of how much love the nation and punters have for the ‘best football league in the world’. Exclusive data …

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Titanbet UK sponsors BT Sport’s Caribbean Premier League T20 coverage

Titanbet UK has teamed up with broadcaster BT Sport to sponsor coverage of this month’s Caribbean Premier League T20. The agreement will see the sportsbook endorse all 33 live matches from the popular tournament with programme bumpers, as well as a one hour highlights show. It is Titanbet’s first cricket programme sponsorship as it looks to invest further in broadcasting and increase …

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English Premier League to become a ‘Clean Brand’ in 2016-2017

The English Premier League will have no title sponsorship from season 2016/2017. Premier League governance decided to no longer seek for a title sponsor for its competition and present itself as a ‘clean brand. The move reflects the organisation desire to mirror major US pro-leagues’ the NBA, MLB, NHL and NFL. The Premier League confirmed that it would not renew …

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Comment: Lee Richardson – Gaming Economics – Football, betting and live TV…Sky’s the limit?

Last month, the English Premier League (EPL) sold the rights to broadcast its matches between 2016 and 2019 to Sky Sports and BT Sport for a record-breaking £5.14Bn ($7.92Bn). According to research undertaken by Gaming Economics, betting on the EPL is fast overtaking horseracing as the most popular sporting event of choice by UK punters, with in-running betting (IRB) taking …

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Deloitte – Premier League clubs post £190 million in combined profits

Financial auditing and consulting firm Deloitte have revealed a pre-tax profit of £190 million for English Premier League (EPL) football clubs in 2013-14, marking its first collective profit in fifteen years. New cost control measures and refined corporate strategies have been highlighted as the drivers for the earnings boost by Deloitte. The combined £190 million earnings are four times higher …

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William Hill partners with BT Sports

William Hill have sealed a multi-content advertising partnership with UK multimedia corporation British Telecom, to promote its gaming services throughout all BT Sports’ media inventory. William Hill betting promotions will appear on BT Sports Premiership TV broadcasts, additionally the sports betting operator will receive further coverage on BTSports.com and BT Sports mobile app. The deal will see the Gibraltar-licensed operator …

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