Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …
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Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand
A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …
Read More »IGT supports launch of Betfred’s ‘legendary brand’ in Nevada
Betfred has received a further boost to its stateside operations, partnering with International Gaming Technology (IGT) to support its new Nevada operation. In a deal which also enhances IGT’s operations in sports betting, Betfred USA Sports will leverage the group’s PlaySports solutions for retail and mobile wagering at its Mohegan Sun Sportsbook venue. Having been launched just last week after …
Read More »SBC Summit North America to provide a closer look into the evolution of the North American gambling industry
The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of the fundamental opportunities and challenges in the region. SBC Summit North America is the leading conference and tradeshow dedicated to the online betting and iGaming industry in the United States and Canada. The agenda …
Read More »Betfred strengthens US marketing with Broncos linkup
Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …
Read More »SportCaller grows US footprint with Betfred USA Sports deal
Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports. Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up …
Read More »SBC Digital Summit North America to examine key challenges for the land-based industry
The Land-Based track at SBC Digital Summit North America will see senior executives share their ideas for how sportsbooks, tribal casinos, and lotteries can bounce back from the financial damage caused by the COVID-19 shutdown. The North American edition of SBC’s highly-successful virtual conference and exhibition series takes place on July 14-16 2020, with content and associated networking sessions from …
Read More »Bryan Bennett, Betfred US: Expanding into the US market
Back in January, Betfred confirmed that it would open the doors to its first US sportsbook in the state of Iowa, paving the way for the operator’s expansion across a post-PASPA market. Bryan Bennett, the Chief Operating Officer of Betfred US, spoke with SBC Americas to explain the reasoning behind why Iowa was identified as a key state for Betfred’s …
Read More »Betfred hires Bryan Bennett as US operations lead
Betfred has advanced its US market ambitions by appointing Bryan Bennett as the bookmaker’s first US Chief Operations Officer (COO). Bennett, a seasoned executive in US gaming, sports and digital enterprise strategies, confirmed via LinkedIn that he had joined the UK betting outfit, leading its initial US market drive. Bennett is the former VP of Marketing for RocketPlay a developer of …
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