Tag Archives: Brian Mahon

Brian Mahon – BetBright: BetFeed breaks down barriers in Real Time!

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

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BetBright ups personalisation & real-time capabilities with Qubit partnership

Seeking to boosts its personalisation capabilities, independent bookmaker BetBright has formed a partnership with leading data and customisation specialist Qubit. Confirming the partnership this week, BetBright development stated that Qubit tools and functions were needed in order for the operator to ‘understand and influence customers in one-platform’. “Controlling our own technology is fundamental to delivering our differentiated product. This means …

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Leg it! BetBright launches ‘Acca +1’ mobile feature

BetBright has announced the launch of its new mobile-only ‘Acca +1’ feature, giving its customers a risk-free leg on their football accumulator. Launching the unique feature, BetBright marketing stated that operator wanted to give its mobile customers the ‘best value acca in the industry’, and moreover differentiate its betting app and customer experience in a crowded marketplace. The Acca +1 …

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