Tag Archives: brazil

This November, Better Collective executed its second biggest M&A acquiring Playmaker Capital for €196m, a deal which significantly amplifies its media network for sports audiences across South American markets. Simon Hovmand-Stilling, Better Collective CEO of South America, tells SBC of the active commercial opportunities on-boarded by the Playmaker acquisition and how Better Collective will apply its most diverse and localised …

The Economic Affairs Commission (CAE) of the Senate of Brazil has concluded its review of the tax and fiscal modalities of Bill 3,626/23 – submitted by the government to regulate a federal fixed-odds betting market.  The review marks the final assessment of Bill 3,626/23 by a legislative advisory, as the Senate will forward the Bill to the Plenary of the …

Brazilian football clubs have unified in protest against amendments endorsed by the Senate Sports Committee review of the Federal Sports Betting and Online Gambling Bill – PL 3626/2023. .  Yesterday, 34 Brazilian professional football clubs, including those from the Brazilian Football League (Libra) and the Liga Forte União (LFU), signed a petition urging the Senate to reject Amendment 38-U. This …

Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions. In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention. The group will be leveraging its integration with igaming platform provider GiG …

Silvia Paleari, Director of Public Affairs at the International Betting Integrity Association (IBIA) provides an extensive view on the evolving dynamics impacting sports betting regulations across South American markets. As the governments of Brazil, Peru, and Chile move to regulate online gambling, the IBIA plays a crucial role in advocating for well-regulated and secure sports betting markets, ensuring the protection …

Brazil is taking a significant step forward in launching its federal online gambling marketplace. This afternoon, the Ministry of Finance published Ordinance No. 1330, which provides comprehensive requirements for businesses operating within the market. As announced in the Ministry’s official gazette, all operators interested in entering the market are required to declare their intentions within 30 days—a measure aimed at …

Latin America has a deep rooted video gaming culture, Paris Smith explains, with a high density of young people also increasing the demand of the online industry. As the igaming industry Advisor and former Pinnacle CEO prepares for her appearance at SBC Summit Latinoamérica next week, Smith explains the importance of localisation in the continent, and how Brazil poses the greatest …

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

Brazilian Senator Angelo Coronel has been appointed as the Senate Economic Affairs Commission Rapporteur for Bill 3,626/2023, the federal legislation to regulate nation-wide betting and gaming.  Rapporteurs play an important role in the Brazilian legislative process, as they report on developments within Commission meetings regarding certain legislation and ultimately make clear any final proposed amendments these committees may have to …

OpenBet is set for launch in the up-and-coming Brazilian sports betting market via a partnership with Portuguese language operator Play7.Bet. The Endeavor-owned betting solutions provider will support Play7.Bet with its Player Account Management (PAM), encompassing promotional, customer relationship management, AML and responsible gaming tools. Additionally, the operator will also utilise OpenBet’s Betting Engine and Managed Trading Services, as well as …