Betfair has announced a shirt sponsorship of Campeonato Brasileiro Série A club, Cruzeiro Esporte Clube. The betting company’s branding is placed on the chest of the team’s shirt, which after three years, is back in top flight of the Brazilian Championship after a recent promotion. “We are very excited about this partnership, as we will have the opportunity to support …
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EstrelaBet inked an agreement to become the new sponsor of Brazil’s Championship of Mineiro. The sports betting company continues to expand its presence in the country, with the league including notable teams such as Atlético Mineiro, Cruzeiro and America-MG. EstrelaBet Head of Sponsorships, Rafael Zanette, regarded the Campeonato Mineiro as “a great showcase with great games and players” that will …
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Betmotion has announced that Brazilian goalkeeper Everson has joined the group as a brand ambassador. Everson Felipe Marques Pires will produce betting content on social networks and will participate in several brand initiatives, some in partnership with the operator’s other ambassadors. Country Manager of Betmotion Brazil, Fernanda Gomes, stated: “Everson’s arrival as Betmotion ambassador is a source of great joy. …
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Parimatch has revealed a deal with Botafogo de Futebol e Regatas as the operator takes the main branding spot on the team’s kit for the next two years. The deal has been labelled ‘of great importance’ in Parimatch’s growth plans in the country, and is also the Campeonato Brasileiro Série A club’s biggest sponsorship contract in its 128-year history. Although …
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EstrelaBet has reached an agreement with Brazilian football team América Futebol Clube to become the main sponsor of the club. The two-year deal will see the operator’s branding ‘significantly’ placed on the top-tier team’s shirts. Named the biggest sponsorship deal in the Belo Horizonte -based club’s history, EstrelaBet will also be featured on the women’s team shirts and in the …
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Regulus Partners reviews World Cup 2022 trends, which provides a clear narrative of sports betting’s new and old world markets colliding. Whilst going into extra time, Brazil fails to deliver on its federal sports betting law… France vs Argentina was hardly an unexpected final to the 2022 FIFA World Cup. However, nearly everything else was different. The time of year …
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A year of optimism ends in disappointment as Jair Bolsonaro’s inaction and electoral pandering come at the expense of Brazil taking its best shot to regulate a federal sports betting market… December 12, 2022, marked the last possible day for Brazil to approve it’s federal sports betting regime… A date which passed without a trace of legislative action. On reflection, …
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Brazilian online gambling company Pixbet has secured a deal with Campeonato Brasileiro Série A club, Sport Club Corinthians Paulista. For a minimum of three years, the firm will gain brand exposure on the men’s professional football team’s uniform, promotions and offers, digital content, technological activations and marketing actions. Ernildo Júnior, Partner and Co-founder of Pixbet, explained: “Pixbet has become one …
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EstrelaBet has turned to the Brazilian Football Confederation (CBF) in finalising a sponsorship for all of the country’s futsal teams until 2025. The partnership with CBF Futsal will give the gambling firm branding on the chest of the team shirts, both in games and in training. Head of Sponsorships at EstrelaBet, Rafael Zanette, said: “We consider this partnership one of …
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The World Cup is the one event that always manages to unify football fans around the world in celebration of their love for the sport. This year, albeit with some controversy over the tournament’s location, has been no different. And over the years, we’ve seen some great examples of fan support at World Cup tournaments. But which national team has …
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