Tag Archives: brazil

Hot Contest…Brazil opens up tender process for LOTEX instant win games

Brazil’s Finance Ministry has confirmed that it will begin the tender process for the privatization of its state-owned lottery instant-win games operator Loteria Instantânea Exclusiva (LOTEX). The LOTEX tender process will be open to national and international gambling operators and will be handled by Brazil’s National Bank for Economic & Social Development (BNDES). Brazilian business news reports have detailed that …

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CBF forms integrity alliance with Sportradar monitoring ‘all-levels’ of Brazilian football

Leading sports and intelligence firm Sportradar has announced that it will act as lead integrity partner for the Brazilian Football Federation (Confederação Brasileira de Futebol – CBF). The partnership will see Sportradar systems monitor all football matches across all CBF syndicated leagues, as Brazilan football increases its provisions against match fixing and corruption. The CBF will integrate match monitoring utilising …

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BetMotion migrates to AGS platform for better localised South American provisions

Leading South American and LATAM sports betting operator BetMotion (BetMotion.com) has announced that it will migrate its betting and gaming services onto AutoGameSYS (AGS) stand-out platform. Seeking to grow its operations within its core markets of Argentina, Brazil, Chile and Mexico, BetMotion expects to transition onto the AGS powered platform by the second quarter of 2017. Detailing the platform switch, …

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Brazil Senate to vote on Bill 186 on 7 December

7 December will mark a key date for the South American gambling sector, as Brazil’s Senate will finally vote on the introduction of a new gambling framework, having this month approved final amendments to Bill 186. The Senate will vote on the introduction of a wide-ranging gambling framework covering, new land-based provisions for casinos, bingo parlors, and lottery games. Furthermore, …

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Camelot shows Olympic support with ‘I AM Team GB’ campaign

Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign. Working in partnership with national broadcaster  ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio …

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Paddy Power initiates campaign against Russian Olympic team

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

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Leo Burnett wins Betsson AB international advertising account

Stockholm-listed online betting operator Betsson AB has confirmed the appointment of London marketing agency Leo Burnett as its international advertising strategy and creative lead for Betsson.com Leo Burnett has previously worked on creative and advertising strategies for Ladbrokes, won the business pitch run by marketing consultancy Agency Insight, beating Mullen Lowe London for the account. The agency will now be …

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IOC announces Joint Integrity Intelligence Unit for Rio 2016

Protecting clean athletes and the integrity of the Olympics will be a top priority for the International Olympic Committee (IOC) in 2016. This message was reinforced during a National Integrity in Sport workshop held jointly with Interpol in Rio de Janeiro from 30 to 31 May. Addressing representatives from Brazilian police forces and the government, the IOC explained how it …

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