Tag Archives: brazil

Ronaldinho to front BetCris marketing campaigns

Moving to expand its brand profile and coverage, South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador. Starting this 1 October, BetCris confirms that Ronaldinho will become the face of its marketing campaigns across the South American continent. Founded in Costa Rica in 1985, BetCris is …

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Betfair states its LATAM intent & responsibility as CONMEBOL partner

Moving to significantly expand its LATAM market profile and ambitions, Betfair has outlined securing its Official Partner’ status with CONMEBOL as one of the firm’s most important strategic marketing initiatives in the betting brand’s history. Announced last week, the partnership – which runs until December 2022 – sees the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South …

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Codere secures Hard Rock Mexican market joint-venture

Spanish business news sources report that Bolsa Madrid gambling group Codere SA has signed a joint-venture agreement with Hard Rock International, which will see both companies develop new gaming properties within Mexico. The joint-venture will begin with Codere and Hard Rock establishing a new ‘tourist complex’ valued at $1 billion, which will see the US leisure and entertainment group develop …

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Brazil opens consultation on vague betting mandate

The Brazilian government could potentially fast track legislation for regulating fixed odds betting, as Brazil’s Economic Ministry sanctions a month-long public consultation to seek guidance on regulating wagering services. Sanctioned this week, Brazil’s Economic Ministry is reviewing legislative provisions attached to the conditionally approved ‘bill MP-846’, which aims to establish a federal gambling framework for Brazilian online and land-based gambling. …

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Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership

Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …

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Martin Lycka: Online gambling regulation – quo vadis?

QPAs - Copyright: georgejmclittle / 123RF Stock Photo

In the first of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the history of gambling law and identifies the key elements that link the most successful regulations. When I joined the online gambling industry ten years ago one of the ultimate regulatory goals was to convince the European …

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Betinvest: Why sports mad Brazil is ready to be LATAM’s next Colombia

Betinvest

Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …

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188BET forms cautious partnership with Atlético Mineiro

188BET advances its South American profile, confirming that it has become a ‘digital partner’ of Brazilian Serie A football side Clube Atlético Mineiro. Issuing a statement on its website, the Belo Horizonte football club has communicated that it has agreed on a ‘commission-based partnership’ referring customers to the online bookmaker. Atlético Mineiro further details that the 188BET brand will hold …

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BetWarrior mobile platform gains App Store approval with Shape DK

New industry incumbent BetWarrior has teamed up with Danish digital product studio Shape (Shape.dk) to launch its fully native, mobile-first gaming platform, meeting Apple’s strict new guidelines for indexing on its App Store. BetWarrior details that its mobile platform has been launched for LATAM markets, as the business seeks regional operator partnerships. Working with development studio Shape, BetWarrior details that …

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Brazil calls for a rethink on LOTEX’s future

The government of Brazil is reported to be ‘assessing its options’ with regards to the sale of state-owned Instant Win (Scratch Card) operator LOTEX – following six straight tender postponements. A reported ‘lack of interest’, would see BNDES, Brazil’s National Development Bank twice suspend this May’s planned tender procedure. BNDES, the agency charged with selling LOTEX, has come under fire …

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