Tag Archives: Brasileiro Serie A

Betano partners with Fluminense FC in second Brazilian link-up

Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …

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Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …

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Hernando brings international experience to Kaizen board

Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …

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Betmotion enhances LatAm exposure with Fluminense FC deal

Latin American gaming operator Betmotion has expanded its advertising capacity in the region via a sponsorship agreement with Brazil’s Fluminense FC. Under the terms of the agreement, Betmotion’s brand logo will be featured prominently on the Rio de Janeiro-based club’s shirts as a ‘chest seal’. Furthermore, the operator has created an exclusive betting page for the four-time Brasileirão Serie A …

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BetRegal diary: Tapping into the World Cup treasure chest to boost conversion

BetRegal

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

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