Tag Archives: Brand Architects

Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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SBC Bookies Corner: Sprechen Sie Brexit?

With just six months left for the UK to negotiate its withdrawal from the European Union, the country appears divided and rudderless with regards to its future. Whilst political rumours are rife with regards to negotiations and career manoeuvres, critical Brexit questions remain unanswered…SBC gets the bookies lowdown as the UK enters crunch time Brexit! ______________________ SBC: With under six …

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Harry Lang, Brand Architects – Change the players, change the game

There’s something refreshingly honest and likable about England’s current crop of young upstarts. Sure, their average weekly salary would likely pay off your mortgage, which could be a little grating. And yes, some of their haircuts seem to have been cultured by Maradona with a hedge trimmer after one of his more boisterous ‘white wine’ parties. Add to that they …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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‘Honest Appraisals’… Harry Lang launches Brand Architects marketing consultancy

Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …

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