William Hill has updated its retail betting shop displays, as the operator continues to make the transition from paper to digital signage of Racing Post content. By implementing the Racing Post Digital Betting Shop Display (BSD), the heritage bookmaker aims to provide its customers with UK and Irish horse racing and greyhound information and updates in an ‘interactive’ and ‘easy …
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BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …
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Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …
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BoyleSports has begun its transition from a print-to-digital after installing the new interactive Racing Post Digital Betting Shop Display (BSD) at its Drogheda shop. The digitally-led betting shop will now feature 10 interactive screens that showcase Racing Post horse racing and greyhound data, as well as a number of new screens and self-service betting terminals (SSBTs). Michael Simpkin, Head of …
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BoyleSports is monitoring William Hill developments closely, as the Dundalk betting group eyes executing its long-mooted UK expansion by acquiring ‘some-or-all’ of William Hill’s retail portfolio. Led by new chief executive, Mark Kemp, BoyleSports joins a raft of competitors eyeing William Hill offcuts – as UK and European assets will not be maintained by new owner Caesars Entertainment who completed …
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Sports broadcaster and journalist Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role, the former Sky Sports host will provide video content featuring previews and reaction throughout the tournament across BoyleSports’ social media channels and on the BoyleSports blog. She joins former England and Liverpool captain …
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STATSCORE has agreed to supply its StatsWidgets, LivematchPro and PrematchPro widgets to BoyleSports in a deal which will help the Irish bookmaker elevate the overall betting experience. By adding the LivematchPro and PrematchPro widgets, BoyleSports can drive additional engagement, while also providing historical data prior to the event – thus enabling punters to make informed decisions about their bets. David …
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We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The final review in a three-part series for SBC News features Sky Bet’s G.O.A.T market Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the …
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We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The second in a three-part series for SBC News features BoyleSports’ Player First markets Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the series on …
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We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The first in a three-part series for SBC News features Ladbrokes’ Five-a-Side game Click here to read part 2 of the series on Boylesports‘ Player and Team First Markets Click here to read part 3 of the series on Sky Bet‘s …
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