Tag Archives: BounceX

Nick Keating: BounceX – Why People-Based Marketing will succeed where Personalisation struggled

Nick Keating, Director EMEA, BounceX, explains the essential differences between Personalisation and People-Based Marketing, and why industry stakeholders should be paying attention to this new discipline as all customers engage in a multi-device, multi-channel, multi-browser world. _________________ Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of …

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Cole Sharp – BounceX – Target UK!

Following this September’s launch of its European headquarters in London, SBC caught up with Cole Sharp Co-Founder & Chief Business Officer of behavioural marketing specialist BounceX. BounceX one of the US’ fastest growing tech companies, wants to place data and behavioural insights at the heart of online betting marketing operations. Cole Sharp details his firm’s ambitious plans for SBC readers… ____________________ …

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Nick Keating takes EMEA lead at BounceX

Former Maxymiser VP Nick Keating has been appointed Director of EMEA for US behavioural marketing and customer analytics software provider BounceX. The ambitious New York based firm, that has been named one of the US fastest growing software providers enters the UK marketing and technology sectors, opening offices in London. Detailing its firm intent on becoming the leading behavioural marketing …

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