In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …
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Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …
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As planning for Betting on Sports 2018 enters the final furlong, we sat down with ECOMMPAY Head of UK/Western Europe Paul Marcantonio, who made an impassioned plea for customisable payment solutions, targeted proprietary technologies, and an individual approach to client requirements. SBC: To begin, could you please describe your company in a few words? PM: To briefly summarise, ECOMMPAY is …
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A strong line-up of 50 CEOs will be sharing their expertise at this month’s Betting on Sports Week on a final agenda that boasts over 120-director level speakers, and over 250 speakers across the week. The full agenda for Betting on Sports Week has been released with six Betting on Sports conference tracks, the CasinoBeats Summit, and the Esports focused …
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Algosport only launched in 2017 but has already entered the UK and Europe, with ambitious and advanced plans for global expansion in the new year. Leigh Herdman, founder and CEO, spoke to SBC News about the rise of his company, which offers bookmakers new bet types based around same game multiples and remains focused on next generation betting products. SBC: …
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