Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …
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Soft2Bet boosts Nordic expertise with Noer promotion
Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …
Read More »Soft2Bet bolsters marketing team with Pablo Ferreira appointment
Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …
Read More »Why the time is right to launch an online operator brand
It’s hard to find anyone for whom 2020 has not been a difficult year, writes Soft2Bet CEO Boris Chaikin, but the gambling industry has had the online sector as its glimmer of hope. As we near a Christmas period that will be highly unconventional in more ways than one; businesses and individuals alike are still shaking from the global tremor …
Read More »Soft2Bet launches MGA-licensed casino brand Cadabrus
Soft2Bet has launched its MGA-licensed operator brand Cadabrus, where players are welcomed by a rabbit with a love for magic tricks (click here or watch the video above). Cadabrus is the latest addition to Soft2Bet’s portfolio of more than 20 operator brands and follows on from the hugely successful launch of its first gamified online casino, jungle-themed Wazamba. As well …
Read More »CampoBet becomes official sponsor of Champions Hockey League in Sweden
CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season. Moreover, the betting operators branding …
Read More »Soft2Bet continues new market drive with Irokobet launch
Igaming white-label services provider Soft2Bet has unveiled ‘Irokobet’ as its latest online casino and sportsbook property, targeting growth within New Zealand and further African markets. Irokobet marks Soft2Bet’s 20th white label partner launch, with the software provider operating a roster of online sportsbooks and casinos including CampoBet, Wazamba and Frumzi. Seeking to expand Irokobet within underpenetrated markets such as New Zealand, …
Read More »Sweden: Soft2Bet CEO Chaikin on prospering in igaming’s brave new world
After the regulated Swedish online gambling market formally opened in January 2019, it’s fair to say that it hasn’t turned out as many had expected. Fuelled by concerns that the COVID-19 lockdown could lead to greater incidences of gambling-related harm, the Swedish regulator recently introduced additional player-protection measures to what many already considered to be a challenging market. For an …
Read More »Soft2Bet grows Swedish presence with CampoBet launch
Casino and sportsbook operator group Soft2Bet has increased its presence in the Swedish market by making its CampoBet brand available to Swedish gamblers. Soft2Bet initially entered Sweden in March with the launch of its YoYoCasino brand. CampoBet will offer punters the chance to bet on multiple markets in addition to a range of casino games. Boris Chaikin, CEO at Soft2Bet, …
Read More »Online casino on “strong footing” to absorb live sports return
SBC News caught up with Soft2Bet CEO Boris Chaikin to discuss whether the recent spike in online casino activity during the break from live sports events could be sustained as Europe’s biggest football leagues kick back into action. Chaikin was asked if the traffic for online casino games – beneficiaries of the COVID-19 pandemic (at least relative to sports betting) …
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