Tag Archives: Boris Chaikin

Kiril Nestorovski to ‘lead expansion strategies’ at Soft2Bet

BetBright

Soft2Bet has strengthened its leadership team by appointing Kiril Nestorovski as its new Director of B2B, with responsibility for ‘leading and executing expansion strategies’ across its products and services. In his new position, Nestorovski will lead the firm’s B2B operations in order to find an effective execution to its expansion plans across in new and emerging markets. The firm successfully …

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Soft2Bet secures MGA licences to push forward with international growth

Soft2Bet has strengthened its status in the European gaming sector after acquiring licences from the Malta Gaming Authority (MGA) for two of its brands, Campobet and YoyoCasino. CampoBet is one of Soft2Bet’s best performing brands in Europe, offering a range of sports betting options and casino games as part of a ‘all-in-one entertainment experience,’ whilst YoYo casino had be tailored …

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Soft2Bet strengthens team with Hamza Afifi appointment

Soft2Bet strengthens team with Hamza Afifi appointment

Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …

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Soft2Bet boosts Nordic expertise with Noer promotion

Soft2Bet boosts Nordic expertise with Noer promotion

Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …

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Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …

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Soft2Bet launches MGA-licensed casino brand Cadabrus

Cadabrus

Soft2Bet has launched its MGA-licensed operator brand Cadabrus, where players are welcomed by a rabbit with a love for magic tricks (click here or watch the video above). Cadabrus is the latest addition to Soft2Bet’s portfolio of more than 20 operator brands and follows on from the hugely successful launch of its first gamified online casino, jungle-themed Wazamba. As well …

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CampoBet becomes official sponsor of Champions Hockey League in Sweden

CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season.  Moreover, the betting operators branding …

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Soft2Bet continues new market drive with Irokobet launch

Igaming white-label services provider Soft2Bet has unveiled ‘Irokobet’ as its latest online casino and sportsbook property, targeting growth within New Zealand and further African markets.  Irokobet marks Soft2Bet’s 20th white label partner launch, with the software provider operating a roster of online sportsbooks and casinos including CampoBet, Wazamba and Frumzi. Seeking to expand Irokobet within underpenetrated markets such as New Zealand, …

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Sweden: Soft2Bet CEO Chaikin on prospering in igaming’s brave new world

After the regulated Swedish online gambling market formally opened in January 2019, it’s fair to say that it hasn’t turned out as many had expected. Fuelled by concerns that the COVID-19 lockdown could lead to greater incidences of gambling-related harm, the Swedish regulator recently introduced additional player-protection measures to what many already considered to be a challenging market. For an …

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