Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …
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Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …
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Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …
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It’s hard to find anyone for whom 2020 has not been a difficult year, writes Soft2Bet CEO Boris Chaikin, but the gambling industry has had the online sector as its glimmer of hope. As we near a Christmas period that will be highly unconventional in more ways than one; businesses and individuals alike are still shaking from the global tremor …
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Soft2Bet has launched its MGA-licensed operator brand Cadabrus, where players are welcomed by a rabbit with a love for magic tricks (click here or watch the video above). Cadabrus is the latest addition to Soft2Bet’s portfolio of more than 20 operator brands and follows on from the hugely successful launch of its first gamified online casino, jungle-themed Wazamba. As well …
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CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season. Moreover, the betting operators branding …
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Igaming white-label services provider Soft2Bet has unveiled ‘Irokobet’ as its latest online casino and sportsbook property, targeting growth within New Zealand and further African markets. Irokobet marks Soft2Bet’s 20th white label partner launch, with the software provider operating a roster of online sportsbooks and casinos including CampoBet, Wazamba and Frumzi. Seeking to expand Irokobet within underpenetrated markets such as New Zealand, …
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After the regulated Swedish online gambling market formally opened in January 2019, it’s fair to say that it hasn’t turned out as many had expected. Fuelled by concerns that the COVID-19 lockdown could lead to greater incidences of gambling-related harm, the Swedish regulator recently introduced additional player-protection measures to what many already considered to be a challenging market. For an …
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Casino and sportsbook operator group Soft2Bet has increased its presence in the Swedish market by making its CampoBet brand available to Swedish gamblers. Soft2Bet initially entered Sweden in March with the launch of its YoYoCasino brand. CampoBet will offer punters the chance to bet on multiple markets in addition to a range of casino games. Boris Chaikin, CEO at Soft2Bet, …
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SBC News caught up with Soft2Bet CEO Boris Chaikin to discuss whether the recent spike in online casino activity during the break from live sports events could be sustained as Europe’s biggest football leagues kick back into action. Chaikin was asked if the traffic for online casino games – beneficiaries of the COVID-19 pandemic (at least relative to sports betting) …
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