Bayes Esports has strengthened its senior management team with a series of new hires and internal promotions. Dr. Susanne Ardisson,a long-standing member of the Bayes Esports’ team, will be promoted to the position of Head of Strategic Communications. Having worked as a Senior PR Consultant for more than 15 years, Bayes Esports highlighted that her “guiding voice” and knowledge of …
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Parimatch ups global esports appeal with Fnatic partnership
CIS betting group Parimatch has announced its biggest esports partnership to date becoming a global partner of pro esports organisation Fnatic winner of more than 200 championships across 30 different game types in the past decade. The partnership sees Parimatch join Fnatic’s roster of global brands, which includes BMW, Monster Energy, One Plus and AMD Radeon, serving as Fnatic CSGO …
Read More »GiG sprints to Maltese Marathon headline sponsorship
Gaming Innovation Group (GiG) is embracing the island life of its new Maltese home, by becoming the main sponsor of the Malta Marathon. Taking over from previous incumbent Vodafone, the iGaming firm has signed an initial five year deal to partner with “one of the island’s largest annual sports events”. Robin Reed, GiG’s CEO and Founder, stated that he wanted …
Read More »Feel positive about Google+: Part 2 – The Players
In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …
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