Tag Archives: BlueRibbon Software

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

B2B marketing platform provider BlueRibbon Software has strengthened its network of partnerships after inking a new deal with The Stars Group (TSG). The agreement with BlueRibbon will see the Canadian gaming and online gambling giant implement new jackpot-based promotions across its online casino assets throughout its multi-national jurisdictions. Commenting on the agreement, Amir Askarov, co-founder and CEO of BlueRibbon, said: …

Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …