From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …
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International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …
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BetVictor has today announced a new three-year deal to become a principal partner of Liverpool Football Club. The agreement will see BetVictor become the Global Online Betting Partner and Training Kit Partner of the Club. The partnership also means that the BetVictor will create unique offers and markets for fans of the club. It also means that the firm’s branding will be …
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Marathonbet has announced that it has become the official regional betting partner of Liverpool FC. The partnership represents Marathonbet’s biggest investment in UK marketing and promotion of its brand. The three year deal will see the Marathonbet brand promoted throughout Liverpool’s 45,500 capacity Anfield stadium. The bookmaker further confirmed that it would have access to club players and Liverpool legends …
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An initial two season regional sports sponsorship deal has been struck between Liverpool FC and the Scandinavian online casino operator ComeOn!. 188Bet is the club’s official gaming provider and will remain as such as this new agreement is an altogether different set up. Part of the agreement stipulates that ComeOn! is able to advertise and promote its link with Liverpool …
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Online sportsbook and entertainment operator 188BET has extended its betting partnership with Liverpool Football Club until the end of the 2015/16 season. Commenting on the company’s affiliation with the Reds, Managing Director Nigel Singer, said: “Liverpool FC is one of the world’s most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most …
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