Despite the Premier League’s vote to gradually reduce the visibility of gambling sponsorships, the top-flight remains a prominent vehicle for operators due to its broadcasting reach and branding power. This is the primary motivation behind SBOTOP’s deal with Fulham FC, Celton Manx Limited CEO Bill Mummery explained. The firm’s agreement with the Cottagers marked its return to the Premier League, …
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SBOTOP retains Premier League presence with Fulham deal
SBOTOP has signed an agreement with Premier League club Fulham FC, becoming the team’s sponsor for the 2023-24 season and continuing its presence in the English top-flight. The operator, registered in Isle of Man as Celton Manx Ltd and active via the SBOTOP/SBOBET betting brands, will have its logo featured on the front of the Cottages’ first team and on …
Read More »SBOTOP hopeful to ‘remain part of Leeds story’ after sponsorship phase out vote
The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …
Read More »SBOTOP boosts its Caribbean appeal with Bravo on board
Isle of Man betting group Celton Manx has confirmed the appointment of West Indies cricket icon Dwayne Bravo as the first cricket ambassador for its flagship SBOTOP sportsbook brand. Bravo is recognised as one of Caribbean cricket’s best ever ‘all-rounders’, representing the West Indies in all formats of the sport, spanning a career of 256 test caps and 120 one-day-internationals. …
Read More »Topping, Chandler, Mummery, Garrisi and Hidalgo join Sports Betting Hall of Fame
Five new members will be inducted to the Sports Betting Hall of Fame at next week’s SBC Summit Barcelona – Digital. Despite the event moving online because of the COVID pandemic, SBC has decided to go ahead with the Hall of Fame ceremony and switch it to a virtual format, in order to pay tribute to some of the most …
Read More »Leeds United nets record breaking SBOTOP sponsorship for EPL comeback
Isle of Man-based operator Celton Manx has signed a multi-year partnership with Leeds United, with the firm confirming that its sports betting brand SBOTOP will be the Premier League club’s front of shirt sponsor. The sponsorship agreement, which is the largest commercial deal in the club’s history, also sees SBOTOP appear as a sponsor on the club’s official training kit. …
Read More »Betting on Sports Week welcomes 250 expert speakers to Olympia London
Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …
Read More »SBOBET and Borussia Dortmund deal “a huge step” for Asian fans
SBOBET has agreed to become Borussia Dortmund’s official betting partner in Asia, a deal described by the Head of the Ruhr giants’ Asia office as “a huge step” that will help the club get “even closer” to its Asian fans. In a landmark deal, the Celton Manx-operated SBOBET and BVB‘s partnership will kickoff at the start of the 2018-19 Bundesliga …
Read More »Scott Longley – A short history of gambling shirt sponsorship in football (part 2)
Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …
Read More »Biggest ever Betting on Football takes on truly international agenda
It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …
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