Square in the Air (SITA) has amplified its agency services by launching a new Performance Marketing (PM) division led by new Director, Mark Armitage. An expert in customer acquisition and campaign ROI strategies, Armitage is a 16-year iGaming marketing veteran, who has previously led marketing units for tier-1 operators Kindred Group and William Hill Plc. As announced by SITA: “Armitage …
Read More »
Square in the Air (SITA) has partnered with US counterpart CTP Boston to launch new joint-venture agency Chalk + Dog Communications. The JV seeks to become the leading public relations and strategic communications agency for North America’s disrupted and burgeoning sports betting and igaming sectors. Founded in 2006 by racing expert Bill Esdaile (MD), SITA has expanded its industry presence …
Read More »
Square in the Air (SiTA) has strengthened its senior leadership team by appointing seasoned industry public relations and outreach executive Richard Bloch as a Media Director. Bloch has joined the London-based igaming and sports betting communications agency from William Hill, where he formally led the FTSE250 bookmaker’s social media and brand activations as Global Head of Branded Content. A 20-year …
Read More »
Square in the Air has won a major client account, having been appointed as the lead PR agency of the Jockey Club of Saudi Arabia’s forthcoming ‘Saudi Cup 2021‘ festival. The industry specialist PR agency will lead international media relations, communications and outreach for the Jockey Club of Saudi Arabia’s marquee event recognised as global horseracing’s most valuable fixture. The …
Read More »
Industry communications specialist Square in the Air (SITA) has been listed as one of the UK’s fastest growing PR agencies by marketing news source PRWeek. The London-based agency, which specializes in communications and outreach for betting stakeholders, was listed 109th in PRWeek’s ‘Top 150 PR Index’, reporting a ‘client revenue growth rate of +31%’. SITA’s ranking would see the specialist …
Read More »
The Hong Kong Jockey Club (HKJC) has informed that industry marketing and communications firm Square in the Air has been appointed its PR lead representative for UK activity. HKJC appoints Square in the Air ahead of the start of a new Hong Kong racing seasion this Sunday 3 September. Updating stakeholders, George Irvine, Commingling Development Director at Hong Kong Jockey …
Read More »
SBC News Voice of the Sports Betting Industry