The UK Gambling Commission (UKGC) has suspended the operating licence of BGO Entertainment effective immediately – citing concerns that the operator may be unsuitable to carry out licensed activities. Issuing a statement, the Commission confirmed that BGO had been placed under its licensing review in accordance with Section 116 of the 2005 Gambling Act. BGO’s immediate suspension has been authorised …
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The UK Gambling Commission (UKGC) has announced its latest public consultation as it seeks evidence and opinions to form ‘stronger requirements’ with regards to how online licensees identify vulnerable or high-risk customers. In its statement, the Commission underlined that it will require a diverse range of input from all industry stakeholders – tech, compliance, payment, customer welfare and management – …
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Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …
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In a joint letter published by The UK Gambling Commission (UKGC) and the Competition and Markets Authority (CMA), it has been emphasised that gambling firms must place more focus upon commercial law and compliance. The letter follows the conclusion of a ‘joint programme’ between the UKGC and CMA, which investigated suspected breaches of consumer protection law in the remote gambling …
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Online casino operator PlayOJO has launched one of the industry’s most unique viral marketing campaigns, recruiting former Apprentice and Big Brother contestant Luisa Zissman as new spokesperson. Breaking industry norms, PlayOJO will not utilise Zissman to promote its online casino promotions, instead, the TV personality is set to present ‘the real facts about Brexit’. “In a series of short videos …
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Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018. The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become …
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AffiliateFEST is the only event where iGaming affiliates pick up “deep dive” tangible insights from acquisition marketing experts, all speaking under non-disclosure agreement (NDA). Established in 2015, AffiliateFEST offers growth hacking content for affiliates focused on developing their acquisition marketing skills. The fourth edition of the event is being held at Hilton Olympia on Wednesday 19 September, as part of …
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In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide. __________________ …
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Backing its decision to ‘drop minimum wagering requirements’ on player bonuses, online casino operator BGO Entertainment (bgo.com) has launched new marketing campaign ‘Fair Spins’. Last September, BGO detailed that it would scrap ‘wagering requirements, maximum wins and maximum bets’ attached to its bonus promotions. Moving forward, the online casino will simply reward its active players through ‘real-cash bonuses’ or with …
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Updating the market, the UK Gambling Commission (UKGC) has warned industry stakeholders that its body will not tolerate advertising falling ‘foul of social responsibility rules or deceiving consumers’. Stating its intent to improve industry advertising and promotional standards, the UKGC has imposed a £300,000 penalty on igaming operator BGO Entertainment Ltd (BGO) for misleading advertising on its own portal and …
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