Tag Archives: betway

Brazil trade group copies UK model on betting advertising  

SBC News Brazil trade group copies UK model on betting advertising  

The newly formed Brazilian Institute for Responsible Gaming (IBJR) has announced a self-regulated code for betting advertising, titled the “Brazilian Code for Advertising Self-Regulation”, published in anticipation of the government concluding its federal framework to legalise sports betting.  The advertising code was announced as the first major initiative of the Trade Body that was officially formed on 9 May in …

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Sportal365 to power up Betway global content coverage

SBC News Sportal365 to power up Betway global content coverage

Ringier Sports Media Group (RSMG) continues to expand its media services for the global sports betting sector, as Betway partners with its Sportal365 subsidiary.  Announced this week, Sportal365 will serve as the global content management system for Betway, to be operated across 27 digital territories. Holding licences across all continents, Sportal365’s customised content solution will support Betway’s sponsorship portfolio that …

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Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

The Grand National – undeniably the biggest betting event of the year for UK and Irish bettors, captivating the interest of both seasoned and casual punters alike, and of course of major significance to the bookmakers. Following hot on the heels of the mixed-results Cheltenham Festival, which saw a combo of bookie-friendly results but also big customer wins, the 2023 …

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Betway to utilise Sportal365’s ‘superior’ CMS technology for increased engagement

SBC News Betway to utilise Sportal365’s 'superior' CMS technology for increased engagement

Betway has announced a partnership with Sportal365, which will see the latter power the global content creation strategy for the operator’s full web and applications portfolio. The company will now become the ‘go-to’ sport content management system (sports CMS) for 27 digital content properties of Super Group-owned Betway across the globe.  Anthony Werkman, CEO of Betway, noted: “Betway always aims …

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Super Group keeps positive North American vibes despite 2022 drags

Super Group

Super Group Inc cites that it has matched its revised 2022 corporate expectations, having completed its first full-year as an NYSE-listed enterprise.  This afternoon, the parent company of Betway and Spin brands published its Q4 and FY2022 results, in which the company reported a fourth-quarter revenue decline of 3% to €329m (Q42021: €341m). The decline in period revenues was primarily …

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Super Group Comms Director Alan Alger steps down from transformed Betway

Betway, Super Group

Alan Alger has confirmed on Linkedin that he is departing his position as Director of Corporate Communications for Super Group, having worked with the firm during a transformational period. Having first joined Betway Group in November 2014 as a PR Manager, Alger climbed the ranks of the operator over the following eight years to become Head of Corporate Communications and …

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Betway grows women’s football in Ghana via enhanced GFA deal

SBC News Betway grows women’s football in Ghana via enhanced GFA deal

Betway has extended its sponsorship with the Ghana Football Association (GFA) relating to its Women’s Premier League. The online betting and gaming brand will continue to be the official development partner of the league, enhancing its brand recognition in the country. Kwabena Oppong Nkrumah, Country Manager at Betway, stated: “We are delighted to announce an extension of our sponsorship with …

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Genius Sports debuts Marketing Suite as the optimal solution for sports engagement

SBC News Genius Sports debuts Marketing Suite as the optimal solution for sports engagement

Genius Sports has announced the launch of its new ‘Genius Marketing Suite’ – an “all-in-one fan marketing solution specifically developed to transform how partners identify, engage and retain sports fans.” Customised to fit individual clients’ needs, the Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams to optimise every stage of their fan marketing journey. The suite will provide …

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