Betway has launched a new advertising campaign which takes a lead from the golden age of cinema. The campaign created by Above+Beyond, breaks with category conventions and is the second campaign by the agency under the ‘for the love of the game’ platform. Breaking on 6 August, the campaign will feature six 30 second tv advertisements as well as online …
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Betway donates pre-season shirt sponsorship to DT38 Foundation
Betway the ‘Principal Sponsor’ of London Premier League football club West Ham United, will donate its front of shirt sponsorship to The DT38 Foundation during the upcoming pre-season clash with Manchester City DT38 a charitable partner of West Ham helps raise awareness of men’s health issues, with a particular focus on testicular cancer. The Foundation was launched in 2015 in memory of …
Read More »SBC Bookies’ Corner – The Premier League is back
Very few sporting occasions arouse the expectation of punters quite like the start of the new football season. The already exalted levels of expectation for this season were only increased by this summer’s transfer window which saw Premier League teams investing record amounts into their squads, it’s something that has led many to predict that this season could be one …
Read More »Can Dunkirk defy the odds and dethrone Disney’s Box Office dominance?
In recent times, those of us that fawn over an underdog have been spoilt. Nonetheless, 2017 may just provide us with another equally captivating tale of David defeating Goliath, this time however, not on the football pitch or in the boxing ring, but instead at the box office. This Friday (21 July) marks the release of Christopher Nolan’s Dunkirk; whilst it’s …
Read More »Betway is the Official Betting Partner of ESL One Cologne
In a major announcement by ESL, it was revealed today that CS:GO tournament ESL One Cologne (the finals for which are July 7-9) will this year have Betway as its Official Betting Partner. In turn this means that live odds will be available in the broadcast. Betway’s Anthony Werkman, Director of Marketing and Operations commented: “We are delighted to partner with …
Read More »Betway extends title sponsorship of Cheltenham’s ‘Champion Chase’ for further 3 years
Betway has agreed a contract extension to sponsor the Grade One Queen Mother Champion Chase for the next three Cheltenham Festivals. The champion two-mile chase was Betway’s first major racing sponsorship deal back in 2015, when Dodging Bullets shot to victory under Sam Twiston-Davies, and the leading online bookmaker will now sponsor the top-level contest up to and including 2020. …
Read More »Betting on Sports announces eight conference tracks ahead of September event
SBC Events has increased its focus on industry leading content and thought leadership debate at this year’s Betting on Sports conference (#boscon2017 13-15 September) to meet the demands of organisations sending staff from multiple areas of the business. The second incarnation of the largest international sports and betting trade conference will introduce no fewer than eight conference tracks combined with …
Read More »ODDSbible kickstarts the new Tipster Challenge at Chester
After a slight pause, the Tipster Challenge is back with a bang this week for the Flat Season. However, there is a slight twist for the competition, which continues to be sponsored by Betting Gods. Starting today at Chester, our experts will still be submitting tips for each race at a chosen Wednesday meet. Yet they will also be asked …
Read More »Betway – Sponsor Profile – #bofcon2017
Betway is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Alan Alger, Head of PR for Betway, about why football is such an attractive sport for betting, how the market is changing from a consumer perspective and …
Read More »Betway lands official Grand National betting partnership
Independent bookmaker, Betway has signed a seven-figure three-year deal with Aintree Racecourse to become the official betting partner of this year’s Grand National Festival, to be held on Thursday 6th – Saturday 8th April. Increasing its profile withing UK racing, Betway adds the high coverage sponsorship to its existing sports portfolio which includes sponsorship of the Champion Chase at the …
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