Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …
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Online bookmaker Betway has strengthened its esports presence, inking a deal with the Invictus Gaming (IG) team for the upcoming Dota 2 pro season, including this month’s The International 2018. Under the terms of the agreement Betway is to have exclusive access to the team for content creation purposes, whilst IG is to also have the bookies logo emblazoned on …
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La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …
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Australia: betting market – new (Aussie) rules? In Australia, the coming of POC taxes, combined with the tightening of online gaming regulations, has been well reported. But now we can see it starting to shape the Australian market through financial results, especially given the wave of consolidation – and market exits. While the majority of operators are seeing these developments …
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To coincide with the start of the new football season, the Professional Players Federation (PPF) has unveiled a new series of short films highlighting some key messages around betting integrity in sport. The films have been produced in partnership with and funded by the PPF’s betting integrity partners – Betway, Paddy Power Betfair and Bet365. The series features contributions from …
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Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …
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The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …
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Betway continues to expand its presence within esports, sponsoring the upcoming FACEIT London Counter-Strike tournament series at the SSE Arena Wembley (20-23 September). The online bookmaker will have a significant presence during a month of Counter-Strike play, with Betway further sponsoring FACEIT Minors qualifying event, hosted at Twickenham Stadium. Betway CEO Anthony Werkman, said: “We are thrilled to be sponsoring the …
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Betway has continued it sporting sponsorship quest, by aligning itself with Cricket West Indies (CWI), where it becomes the official betting partner. Under the terms of the deal Betway will see its branding appear at all West Indies home series international matches, until the culmination in 2019. Furthermore, the online bookmaker will also benefit from inclusion on the CWI website …
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Italian betting and football stakeholders have suffered a summer of discontent, with no Azzurri representation at Russia 2018 and the new Lega-5Star coalition government implementing a blanket ban on betting advertising and sponsorships across all sports and media formats. Navigating a disruptive summer, Italian betting, media and sports have called for any good news story… Step forward Cristiano Ronaldo and …
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