Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …
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Online bookmaker Betway continues to expand its racing sponsorship portfolio confirming that it will sponsor this weekend’s Aintree ‘Many Clouds Chase’ and ‘Grand Sefton Handicap’ fixtures. The betting group has been a principal sponsor at the Merseyside track since signing a deal to sponsor the Grand National meeting starting in 2017, and the latest agreement will see Betway take on two …
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Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super League T20. The deal sees Betway become the official global betting partner of the Mzansi Super League T20, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, it is broadcast live in the UK and …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …
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Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …
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Betway marketing continues to expand its presence in UK horseracing, confirming that it will sponsor the Devon stable of Kayley Wollacott. Wollacott took control of the stable earlier this year, after husband and champion trainer Richard Wollacott passed away. Despite the tragic loss of Richard Wollacott, the Devon Stable continues to develop top studs, as Lalor won the ‘Grade 1 …
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Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition. SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship, and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020-21 …
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Betting on esports continues to garner ever more attention, opinion and action from both industries. With the complications that lie around IP; the fact that game developers own the games in which matches are being bet on and are largely holed up in the anti-betting camp (the likes of Riot Games’ ongoing positioning on the topic, and Valve recently urging …
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Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …
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Betway expands its European football sponsorship portfolio, confirming that it has become the official betting partner of Fortuna Dusseldorf. The online bookmaker has secured a three-year partnership arrangement with the North Rhine football club as it makes its return to the Bundesliga. Betway currently services one of the most active betting football marketing portfolios, which includes sponsorship of West Ham …
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