The historic triumph of Tiger Roll securing back-to-back victories at this weekend’s Grand National may lead to bookmakers paying out their most expensive result ever. Becoming the first horse since Red Rum in 1974 to win back-to-back Grand Nationals, the Gordon Elliot trained nine-year-old stud has been branded ‘racing’s rockstar’ and the ‘punters dream‘. Reacting to Tiger Roll’s victory, initial …
Read More »
Betway has this morning confirmed that it will extend its ‘official betting partner’ status of the ‘Randox Health Grand National Festival’ for a further five years. The online bookmaker secured its betting partnership with Aintree back in 2017, with the Grand National becoming Betway’s biggest racing commitment in the bookmaker’s extensive sponsorship portfolio. Anthony Werkman, Betway CEO, said: “The Randox Health …
Read More »
Online bookmaker Betway continues to expand its brand within the sport of snooker, confirming that it has secured the title sponsorship og this week’s Gibraltar Open (13-17 March) The title sponsorship secured with World Snooker, represents Betway’s second major partnership in snooker, adding to their existing deal as title sponsor of the Betway UK Championship. The top players, such as Kyren Wilson, …
Read More »
Online bookmaker Betway has confirmed that it has extended its partnership with ESLGaming (ESL), which will see the operator continue to act as the exclusive sponsor of ESL’s largest flagship events. The extension, which includes a clause to renew the partnership after one year, will give the operator exclusive “behind the scenes” access, in addition to VIP hospitality, in-stream and …
Read More »
Scout Gaming has entered the Brazilian market after signing a deal to provide start-up operator Jogajà with its full fantasy sports platform. Jogajà, whose Scout Gaming-powered platform is expected to launch during the first half of 2019, is backed by Swedish venture capitalists with experience of working in Brazil. The product range will be boosted by the inclusion of local …
Read More »
Kansspelcommissie – the Belgium Gambling Commission (BGC) is reported to be weighing up hefty sanctions against online gambling group Betway with regards to not disclosing transparency in its corporate ownership structures and further breaching BGC licensing frameworks. This week, BGC official Marjolein De Paepe stated that the commission had begun sanction procedures against Betway citing “cumulative licences and a lack of …
Read More »
InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …
Read More »
Ahead of this year’s Betting on Football (19-22 March), SBC caught up with two of the event’s headline speakers – Jesper Kärrbrink (Mr Green) and Anthony Werkman (Betway). The pair will be taking part in the CEO panel, held as part of the ‘Leadership & Vision’ track on 20 March, which will be looking at the industry’s response to a …
Read More »
Online bookmaker Betway has strengthened its horse racing sponsorship portfolio, confirming a deal with Irish trainer Ross O’Sullivan and former jockey Katie Walsh to become brand ambassadors. O’Sullivan, who enjoyed a successful amateur career, riding for Jessica Harrington began training horses in 2011, he will utilise this insight and experience to provide regular updates on the yard with blogs for …
Read More »
Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …
Read More »
SBC News Voice of the Sports Betting Industry