Tag Archives: betway

Rapid growth sees Square in the Air bolster team

Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …

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Stamford Bridge to host the inaugural five-a-side SBC Global Championship

SBC Global Championship

Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …

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Anthony Joshua “currently the sport’s biggest player”

Copyright: leolintang / 123RF Stock Photo

Two unbeaten fighters with mightily impressive knockout records take centre stage in Cardiff’s Principality Stadium this weekend, with the world watching with bated breath as one record crumbles to dust. Britain’s Anthony Joshua, with 20 wins from 20 fights and a perfect 100% KO record, faces off against Joseph Parker, with the New Zealander unbeaten in his 24 fights, 18 …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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New Direction… Betway appoints OMD UK as new lead media agency

Updating the market, Betway has this morning informed that it has selected OMD UK to lead its UK media planning and buying account valued at a spend of + £30 million per year. With the assistance of intermediary service AAR, Betway held discussions with multiple agencies, before instigating a four-way pitch process that was won by OMD UK (Omnicom Group …

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Betway begins search for new creative agency

Global sports betting site, Betway has announced that it has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond. The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new …

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Battle of the bookies: Oddschecker launches second Cheltenham Tipping League

Oddschecker has launched the second consecutive Cheltenham Traders Tipping League, expanding this year’s tournament to 11 operators. Last year’s tournament was dominated by Coral, who ran out comprehensive winners with 141.5pts of profit, it meant that if you had staked £10 on each tip provided by the bookie, you would have ended the festival with £1415 profit. The odds comparison …

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Betway further expands ESL esports tournament portfolio

Betway marketing has moved to expand its brand coverage within esports by agreeing to sponsor three ESL competitions in 2018. Agreeing on terms with ESL, the leading esports pro tournament organisation, Betway will sponsor the ESL’s ‘Intel Extreme Masters’ (IEM) and ‘ESL One’ tournament series, starting with the sponsorship of ‘IEM Katowice’ this February. The bookmaker further boosts its esports tournament …

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Betway teams up West Ham & NiP stars for first ‘Esports Challenge’

For its latest social media campaign, online bookmaker Betway has teamed up its two biggest sports partnership; Premier League football club West Ham United and leading esports team Ninjas in Pyjamas (NiP). Launching its latest ‘Betway Esports Challenge’, West Ham United players Javier ‘Chicharito’ Hernandez and Michail Antonio ‘swap pitches for PCs’ battling head-to-head in a game of CS:GO, a …

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Changing regulatory landscape sees Betway move affiliate program in-house

Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house. Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories. Moving forward, all Betway third-party marketing partners will now be fully managed …

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