Tag Archives: betway

Betway enhances US brand exposure via multi-year NHL sponsorship

Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Player lands world record €19.4m online slot win on Napoleon

Napoloen

A Belgian player on Napoleon Sports & Casino has become the biggest ever single spin online slot winner after landing a jackpot of more than €19.4 million on Microgaming title Absolootly Mad™ Mega Moolah. The player, who wishes to remain anonymous, took the jackpot from just a €15 stake. “The feeling at that moment is just indescribable,” he said. “At …

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Super Group vows to keep Betway’s single brand identity in pursuit of US growth

The deal makers pushing for Betway owner Super Group to merge and list on the New York Stock Exchange (NYSE) have outlined the firm’s objectives to dominate US sports ‘entwined media and wagering-related future’.  Alongside its SPAC partner Sports Acquisition Corp (SEAH), Super Group’s executive team presented the firm’s NYSE IPO ambitions pursuing a minimum corporate valuation of $4.75 billion. …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …

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Katie Walsh says times are changing for racing ahead of Grand National

In two separate marketing releases, UK sports betting operators Betway and Coral spoke to former jockey Katie Walsh and current competitor Tom Scudamore, who each gave a different perspective on the significance of the Grand National. Walsh is one of the most successful women to have ever competed in racing, having achieved over 100 wins including the Irish Grand National, …

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SBC Digital Africa – Raising brand awareness crucial in ‘fast growing’ Nigeria market

The betting and gaming market in Nigeria holds many opportunities for both domestic and international operators. Moderating a panel at the SBC Digital – Africa event – sponsored by Pronet Gaming and Zugi – Dan Phillips, CEO of NEL Advisory and host of the Big Betting Balagan Podcast was joined by three guest speakers to discuss the dynamics of this …

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Betway maintains esports presence with PSG.LGD extension

Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …

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Betway renews responsible betting partnership with BIG

Online sportsbook Betway has renewed its partnership with esports organisation Berlin International Gaming (BIG), with a strong focus on responsible betting. Maintaining this message, the partnership will feature numerous BIG competitors from across several esports tournaments participating to promote safer-gambling. Additionally, Betway will utilise its Twitch and YouTube channels to promote the agreement and its message to esports fans internationally …

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