Industry legend Victor Chandler is set to return to the business, launching new East African sports betting venture Bet Lion this coming August. Following a three-year hiatus, Chandler has partnered with betting platform provider FSB Tech to launch Bet Lion, a sportsbook which aims to be a market leader in Tanzania and Kenya. One of the biggest characters in sports …
Read More »
A year on from a £10 million hammering on the opening day at last year’s festival, the bookmakers ended day one at Cheltenham 2017 with a narrow lead. There was a short odds success for Altior (1/4) in the Racing Post Arkle and a small loss for bookies from 5/1 winner Buveur D’Air in the Stan James Champion Hurdle, but …
Read More »
Gibraltar independent bookmaker will broaden its customer online payment provisions by integrating Easy Payment Gateway (EPG) API system. Confirming the partnership, BetVictor will move to integrate EPG’s payment API across all its gaming channels. The bookmaker is set to benefit from improved reporting on transactions via EPG’s back-end, as well as stronger anti-fraud provisions and improved transactional scaling during the …
Read More »
UK independent bookmaker BetVictor, has confirmed that it will no longer service players, transactions and wagers from the Russian Federation. Last week the bookmaker sent a customer communication informing players of its decision to suspend its Russian betting services. The bookmaker has moved to close all Russian customer accounts, requesting that affected players withdraw all remaining funds and balances. The …
Read More »
Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …
Read More »
Will Rooney be joining Oscar in China? Is Depay set to depart Old Trafford too? Has Gerard Deulofeu had enough of life at Goodison Park? Rumours, rumours, rumours. We’ve no idea but if you think you do, whether it’s gut feeling or you know something we don’t, you can be rest assured you bet on it. With rumours and transfer …
Read More »
The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …
Read More »
BetVictor has announced a new partnership deal with Fresh8 Gaming, the ad-tech company specialising in the sports betting industry. This partnership demonstrates BetVictor’s ongoing commitment to providing its customers with a simple and intuitive betting experience. Utilising the new technology will enable all targeted adverts to be delivered to players across any market or sport, and across any BetVictor platform. …
Read More »
Christmas came early for a lucky BetVictor customer over the weekend, the lucky punter won over £223,000 from a 20-fold football accumulator. The 26 year-old BetVictor customer from Suffolk won £ 223,145.65 from a £5 bet at odds of 41,548/1. On top of his initial winnings, the punter was paid an additional £15,405.14 as part of BetVictor’s ongoing Price Promise …
Read More »
BetVictor has today announced the completion of its brand refresh, which has seen it unify its entire product offering over a number of months. The idea behind the project was to ensure the firm’s customers are given the same quality experience across all of its channels, in line with the brand’s core message, to guarantee a simple, intuitive and relevant …
Read More »
SBC News Voice of the Sports Betting Industry