April 1, 2014
BettorRetail frontman David McMorrow, former marketing guru at William Hill and Ladbrokes, discusses with SBC’s David Kelly how loyalty cards and gaming machines have energised retailers, although difficulties remain. How has Odds On!-Ladbrokes’ loyalty reward programme, changed the retail betting industry? Odds On! was the first betting loyalty card on the high street and was launched back in 2008. While …
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