Tag Archives: bettingexpert.com

Better Collective Spotlight: Improving the user experience through personalised content

personalised

The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …

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Allee named bettingexpert.com’s World Tipster Champion

German tipster, Allee, has been named World Tipster Champion 2019 as part of an annual competition run by Better Collective’s flagship tipster network, bettingexpert.com. The annual competition, sponsored by Bet365, monitors the best tipsters across Bettingexpert’s different language portals, with allee awarded a cheque of €10,000. World Tipster Champion 2019, allee celebrated the accolade: “Being the World Tipster Champion is a dream …

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Better Collective hits high notes posting strong 2019 opening

Stockholm-listed industry affiliate marketing publisher Better Collective AB has declared a strong start to 2019 trading, as the company benefits from strong customer activity combined with organic efficiencies. Publishing its Q1 2019 trading update (period ending 31 March), Better Collective records a 97% increase in corporate revenues to €14 million (Q12018: €7.5m). During the quarter, Better Collective details that new-depositing-customers …

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Oddschecker hires Nick Wilby to lead US drive

Leading sports betting affiliate and media portal Oddschecker, has stated its intent on expanding its services within the liberalised US betting market, confirming the appointment of Nick Wilby as its first Head of US. A 10-year veteran in marketing and publishing, Wilby joins Oddschecker’s senior management team from Stockholm listed competitor Catena Media, where he formerly served as Head of …

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Bookmakers celebrate superb results on final day of the Festival

Festival

It was roles reversed on the final day at the Cheltenham Festival after Al Boum Photo’s Gold Cup win saw the bookies take a narrow overall win against a set of revitalised Paddy’s day punters. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on a Friday which “loomed under a cloud” for the bookies following an “unprecedented beating” on day three, but …

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Bookies take a hammering on Black Thursday at Cheltenham

Cheltenham

Having held a slender lead at half time, the bookies took an “unprecedented beating” on day three at Cheltenham after Defi du Seuil led out a procession of short priced winners. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on ‘St Patrick’s Thursday’ at the Festival, which left the bookies staring into a Paisley Park-shaped “abyss” after a nightmare day …

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Altior restores Cheltenham order after fast start for the books

Altior

A narrow defeat for Champ in the RSA Chase and a “right result for the books” in the Coral Cup put the bookmakers in command once more at Cheltenham, before Altior – “one of the bankers of the week” – restored some order for the big players. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on another pulsating day of …

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Bookmakers in charge after 16/1 Champion hurdle shock

Champion

The bookmakers hit back after a quickfire Willie Mullins double opened proceedings at Cheltenham, with a victory for the unfancied Espoir D’Allen in the Champion Hurdle ensuring a “winning day for the industry” – both on and off the course. Stephen Harris, Horse Racing Editor at bettingexpert.com, said that it was honours “pretty even” heading into the Champion Hurdle – …

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Cheltenham Day One: Finding the ‘edge’ through larger priced contenders

Cheltenham

Stephen Harris, Horse Racing Editor at bettingexpert.com, has highlighted Lalor – running in the 2:10 on the first day at Cheltenham – as just one of the “terrific betting opportunities” for those seeking value away from horses trained by the biggest names in the sport. Harris is providing a full preview on the eve of each day at the Festival, …

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Better Collective Spotlight: Preparing for the biggest week in horse racing

Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …

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