Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …
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BETER: pursuit of esports and sports leadership in 2024
BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …
Read More »Bayes Esports: why the sector can’t survive without a data strategy
Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …
Read More »SBC Summit Rio: there’s room for all kinds of AI tech developments
Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …
Read More »Adam Day of Bayes Esports on the customer journey & heightening esports turnover
Adam Day, Senior Director, Commercials & Head of Sales at Bayes Esports, talks to SBC News in detail about the customer journey, and how the company can help those of all shapes and sizes achieve their ultimate ambitions. SBC News: Bayes Esports possesses a range of products to help elevate an operators’ offering through various stages of their journey. Could …
Read More »Stats Perform: innovations to heighten entertainment & drive confidence
The industry once again stands poised to take in a wave of fresh products and innovations in the English capital, with Stats Perform one such company that is looking to continue creating “memorable betting experiences” as a trifecta of sporting showpieces loom on the horizon. Self confessed to be “exceptionally excited” about the week that lies ahead, the group is …
Read More »Roundtable: successes, failures, major trends & keeping players active
As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …
Read More »LSports: unveiling next-gen solutions empowering operators to disrupt homogeneity
Standing out amid a sea of similarity is an issue that is tackled across each corner of the industry on a daily basis, as a constant jockeying for success delivers a range of innovations in a bid to climb above the competition. One such example is LSports, which aims to respond to “many concerns” expressed by numerous partners regarding the …
Read More »Bayes Esports talks overcoming obstacles, advanced tech & future impacts
Esports is recognising the critical role that data plays, with Bayes Esports looking to optimise this to ensure a consistently heightened level of performance is witnessed through 2024 and beyond. This was highlighted by CEO & Managing Director Martin Dachselt as one of a number of potential developments that will hit the ecosystem through the next 12 months. In addition to …
Read More »Innovation: fuelling the industry’s growth or simply a buzzword?
The word ‘innovation’ is somewhat inescapable when working in the igaming industry. There isn’t a day when the term isn’t used on LinkedIn or in a press release announcing a new product launch. But what does it mean to be truly innovative? And have we reached a point where we’re innovating too much? In a roundtable discussion, GR8 Tech CEO …
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