Tag Archives: Betting Promotion

OddsMatrix pens new deal with Betting Promotion

Industry platform and technology services provider EveryMatrix has penned a new partnership with Betting Promotion which will support Betting Promotion’s expansion of its current sportsbook platform live offering. The sportsbook platform includes a number of EveryMatrix’s proprietary sports data feeds. EveryMatrix CEO, Ebbe Groes, commented on the new partnership: “The OddsMatrix Data Feeds are highly flexible and can be easily …

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XIN Gaming acquires Tain and Betting Promotion

Games and systems developer in the Asian gaming sector, XIN Gaming, has made two acquisitions this week. These are in the form of Tain, the software and solutions provider, and Betting Promotion, the sportsbook supplier. The two Swedish companies merged in 2013 and will now be owned by XIN Gaming, which is already established as a leading content and platform supplier. Mathias Larsson, …

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Nordic Leisure eyes Betting Promotion SE assets

Stockholm Nasdaq –OMX listed gambling firm Nordic Leisure AB has alerted the media that it has entered into a shareholder agreement to acquire sports betting business solutions provider Betting Promotion SE. Releasing a short statement, Nordic Leisure detailed that it had agreed to acquire Betting Promotion with shareholders representing 74.4% of company shareholdings. Nordic Leisure governance chose not to disclose …

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SpiffX teams up with Betting Promotion

SpiffX AB and Betting Promotion AB have started a cooperation that will add liquidity to SpiffX’s marketplace and that will create new business opportunities for both companies. SpiffX’s CEO Tobias Fagerlund commented: “This is a cooperation that is fully in line with our intention to create an effective market place for odds trading. Betting Promotion has traded very successfully for …

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Betting Promotion announces strong growth in time for World Cup

Betting Promotion has been preparing itself for the World Cup with a number of new client launches. Richard Hogg, CMO at Betting Promotion, announced last week that since ICEi the team has been very busy focusing on its own trading where improved processes have led to an increase in revenues. “We have been working hard improving our proprietary trading, which …

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Betting Promotion Sweden Acquires Tain Gaming

Swedish sports betting software supplier Betting Promotion has agreed the purchase of igaming software developer Tain from gambling company Atletico Nordic. The  acquisition of Tain Gaming has been set at approximately SEK44.3 million (€5 million/$6.9 million), and will see Tain services fully acquired including subsidiaries Tain Ukraine, Tain Malta, Tain International and WL Services. Betting Promotion had been eying the …

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