In a major announcement by ESL, it was revealed today that CS:GO tournament ESL One Cologne (the finals for which are July 7-9) will this year have Betway as its Official Betting Partner. In turn this means that live odds will be available in the broadcast. Betway’s Anthony Werkman, Director of Marketing and Operations commented: “We are delighted to partner with …
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George Harborne: Betting Partnerships in the Premier League
George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, discusses how the betting industry currently works alongside the country’s top football clubs. As far as partnership categories go, betting is one which is a ‘sure thing’, with Premier League clubs deriving some form of income from advertisers in this industry. However, despite the hefty investment from the …
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