Joe Asher, CEO at William Hill US, told SBC Magazine that he is a “big believer” in the power of live streaming. He also explained how US success is key for the popularity of sports outside of the ‘big four’, before confirming that the company’s core Nevada business will continue to fund its investment in other states. SBC: What is …
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Andrew Cochrane, SBTech: Helping lotteries to keep pace with the sportsbook competition
Lotteries are “turning to SBTech” for sportsbook services when their market share comes under pressure. That’s according to the firm’s Chief Development Officer Andrew Cochrane, who spoke on a panel about replicating the European Lotteries experience at this year’s Betting on Sports America (BOSA). Why is SBTech well placed to join the debate around lotteries providing sports betting in the …
Read More »SBC brings U.S. sports betting industry together at G2E
Sports Betting Community (SBC) will be at the forefront as the sports betting industry descends on Las Vegas to take part in the Global Gaming Expo. Fresh off another successful Betting on Sports conference in London, SBC will not only have a presence on the show floor by having a booth for G2E, but will also host the official G2E …
Read More »AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar
The Betting on Sports webinar series resumes on Wednesday October 2 when SBC Americas presents ‘U.S. Betting Industry Overview: Plans, Progress & Partnerships’, an exclusive discussion with the American Gaming Association (AGA). Ahead of the G2E Global Gaming Expo in Las Vegas (October 14-17 2019), the AGA’s Senior Director of Government Relationships, Jessica Feil, will present an in-depth analysis of …
Read More »Betting on Sports presents ‘biggest and most comprehensive agenda’
‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …
Read More »Morten Andersen: There is a lot to gain from the NFL’s expansion
The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …
Read More »Governor Phil Murphy: New Jersey could overtake Nevada in the next year
New Jersey Governor Phil Murphy has predicted that New Jersey will overtake Nevada as the new place to “plant a flag” when it comes to sports betting in the United States. Speaking at the recent Betting on Sports America event, Murphy explained that the forty years of regulatory and customer experience in New Jersey has been the bedrock for bringing …
Read More »Benjie Cherniak: Sending the right message to US college athletes
Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …
Read More »1xBet gets ready to enter the North American market
Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market. SBC: US punters are said to crave a more …
Read More »Eight out of 10 virtual bets in Africa placed through Golden Race
Eight out of 10 bets placed on virtual sports in Africa last year were facilitated by Golden Race, through either the company’s Golden Box or Online platform. That was one of the key messages from the firm’s CEO Martin Wachter as part of an interview at last month’s Betting on Sports America conference in New Jersey. Wachter also spoke about …
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