Manchester United, the world’s richest football club, could be about to sign a deal which would see a gambling brand appear on its famous red shirts for the first time. Unlike the rest of the Premier League, Manchester United has been very selective in the number of partners it has from the gambling industry, limiting itself to a single commercial …
Read More »Tag Archives: betting on football
LV BET moves Ekstraklasa to Polish football with Wisla Kraków
LV BET has demonstrated its continued support for the so-called ‘White Star’ Polish football team, Wisla Kraków. Just over nine months into the original deal, LV BET has seen enough potential in the partnership to sign a three-year extension. The new agreement, which will include a number of joint projects between the sportsbook and the 13-times Polish champions, will come …
Read More »Affiliate Insider debuts niche networking and learning event at Betting on Football
Affiliate Insider will host its first “niche boutique networking and learning event” at this year’s Betting on Football conference at Stamford Bridge (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the Affiliate Insider Bootcamp (AIB) is the first specialist forum for the new affiliate news, training and events focused business launched by SBC Global and …
Read More »Lee-Ann Johnstone: Affiliate Insider… Why all is at stake for affiliate leaders in 2018
Following a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices. __________________ SBC: Hi Lee-Ann, you have been …
Read More »Fortuna Entertainment receives Fortbet takeover offer
Fortuna Entertainment Group has announced that it has reached an agreement with Fortbet Holdings Limited, its majority shareholder, in relation to a takeover bid for the company. Fortbet, a subsidiary of the Central European investment group Penta Investments, currently owns a little under 80% of the firm, but is now bidding for full control after raising its stake from 68% …
Read More »Better Collective goes for Goal in Poland
Super affiliate Better Collective is extending its presence in the regulated Polish market by picking up the assets of the popular Goal.pl Group, marking the eighth major acquisition achieved by the company in 2017. Better Collective says that this particular acquisition helps further its long term strategy of expanding its presence within regulated markets. The firm is particularly interested in …
Read More »SBC Awards caps ground-breaking 2017 for SBC Events
The disco-themed SBC Awards provided SBC Events with a fittingly stunning finish to 2017, a year in which both its headline conferences recorded growth of more than 100%. The success of the ceremony at the Artillery Garden, which featured a silent auction that raised £1,700 for GambleAware and saw bet365 collect the Bookmaker of the Year prize for the fourth …
Read More »Ganapati Malta: Finding a niche by capturing the Japanese culture
Ganapati Malta is an online games developer for the gambling industry, established in September 2016 with a mission to supply the European market with games that combine Japanese design and technology with unique entertainment elements. After making its ICE debut back in February, Ganapati has gone on to enjoy a breakthrough first full year of operations, by presenting at several …
Read More »Suren Khachatryan – Digitain – World Cup expansion and beyond
Multi-channel sports betting platform and technology provider Digitain has enjoyed a successful 2017, expanding into a number of new markets in addition to strengthening its sportsbook offering. With 2017 quickly drawing to a close however, Suren Khachatryan, CEO of the Armenian based firm, who are set to appear at both Betting on Football and Betting on Sports in 2018, has …
Read More »Simon Westbury – VSoftCo – Providing a 360-degree service
This week, virtual games provider VSoftCo signed a new deal with Sport-Shotz, a provider of sports themed casino games. Just after the story broke, we caught up with VSoftCo’s Chief Commercial Officer Simon Westbury to discuss a shift towards virtuals in the digital arena, whether they should be treated as a casino or sports betting product, and how cross channel learning …
Read More »