Nominations are open for the second annual Betting on Football Awards. This year has seen the number of categories increase from four to nine as SBC looks to recognise the very best practice in football betting, with new awards in the areas of in-play, mobile, sponsorship, data use and fantasy. Deadline for entry into these awards is 12 November. SBC …
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StrataBet announces BOF 2015 football knowledge quiz
Attendees at tomorrow’s Betting on Football Conference (#bofcon) will have the opportunity to test their sporting knowledge against their peers for a chance to win a full 2015/16 season subscription to sports trading platform StrataBet worth more than £50,000. Exhibitor Stratagem Technologies is inviting delegates to take part in a specially constructed quiz designed to test even the most knowledgeable …
Read More »Avoid customer disputes at Betting on Football
Visitors to next month’s Betting on Football Conference (#bofcon) at Stamford Bridge can discover the top 5 ways to reduce the number of customer disputes on football betting, thanks to a new session featuring the Independent Betting Adjudication Service (IBAS). The one-day event, being held on Thursday 10th September, IBAS Managing Director Richard Hayler will reveal the key sources of friction …
Read More »Adam Stickland – TXODDS – Enhancing the Data Game
Ahead of the start of a new Premier League season on 8 August, SBC speaks to Adam Stickland Marketing Manager of TXODDS, API and XML sports feed and data specialists. Stickland gives detailed insight into data and feed set ups of sports betting operators, and how they could be optimised to improve engagement and operations as bookmakers focus on Multi-Channel …
Read More »ESSA Report: Tennis triggering integrity concerns
Tennis has triggered the most betting integrity alerts over the past quarter, accordinding to ESSA‘s second quarterly integrity report which details the level of suspicious betting activity detected on the markets of some of the world’s major regulated betting operators. Overall, during the second quarter of 2015, ESSA members raised 73 alerts of which, after detailed examination, 23 were found …
Read More »SBC’s Betting on Football conference returns
The Betting on Football conference is back, having been transferred to Arsenal FC. Betting on Football 2015 will be held at the Emirates on 10 September 2015 and once again plans to bridge the gap between sports betting and football. Organised by SBC Events, Betting on Football is a focused, one day conference, exploring the key facets of the betting industry’s …
Read More »Colossus Bets up for another innovation award
Colossus Bets, home of the £10,000,000 Colossus and the world’s biggest football and sports jackpots, has been shortlisted in the category of Digital Gaming Innovation at the Global Gaming Awards 2014. Bernard Marantelli, founder and CEO of Colossus Bets, said: “This is a great testament to our continued growth strategy for the Colossus Bets brand. We are convinced that offering players lottery-sized …
Read More »Igaming & Data Management – The Black Box Relationship
SBC’s Affiliate and Marketing Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …
Read More »Andrew Sharland – Fresh 8 Gaming – bringing innovation to igaming content
Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …
Read More »Bet365 named Best Football Bookmaker
Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …
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