Tag Archives: better collective

RAiG members back radical overhaul of UK gambling’s affiliate landscape

Responsible Affiliates in Gambling (RAiG) has announced that its membership body supports ‘in principle the introduction of statutory licensing or registration regime’ for affiliates operating within the UK gambling market. Support for the introduction of an affiliate-centric licensing regime follows RAiG’s internal review of existing social responsibility and responsible gambling standards related to affiliate marketing practices. It said in a …

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‘Better for Bettors’: Better Collective’s formalised approach to sustainable development

sustainable

For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …

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Better Collective moves fast to mitigate COVID-19 as esports journey begins

The business model for Better Collective has shown resilience against COVID-19 headwinds, as it moves to diversify its publishing assets to compete within the esports market.  A strong opening to 2020 trading saw Better Collective record a 40% increase in group revenues to €20m (Q12019: €15m), which has been driven by a combination of improved sports win margins and increased …

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SBC Digital Summit: Better Collective’s Jesper Sogaard on adapting to the current climate

As the hugely successful and deeply engaging SBC Digital Summit drew to a close, Jesper Sogaard, CEO & Co-founder of Better Collective, sat down with SBC Managing Director Andrew McCarron to discuss what the future landscape looks like for affiliates.  He emphasised that when it comes to gaining the trust of the public, establishing and abiding by a regulatory climate …

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Virtuals and esports – what’s legal for the US market?

esports

For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

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Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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Acquisitions and media drive 2019 growth for Better Collective

Better Collective has revealed that an acceleration of its acquisition strategy and broadening of its media partnership portfolio has allowed the affiliate to land ‘well in line with financial targets’. Publishing its annual report, the industry affiliate marketing publisher revealed a 67% growth in revenues, up from €40,483 in 2018 to €67,449. Meanwhile, EBITDA also saw an increase from €16,241 …

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Better Collective nominates Todd Dunlap to join board

Stockholm-listed Better Collective has given its backing for Todd Dunlap to be elected to the board, as the company seeks to grow its US portfolio. The committee hopes to draw upon Dunlap’s experience in the affiliate industry, with specific emphasis placed upon Dunlap’s expertise in the US market. Dunlap has also gained experience in the travel industry, with Better Collective …

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Better Collective secures esports vision by acquiring HLTV.org for €35m

Stockholm-listed Better Collective A/S has moved to further diversify its publishing network by confirming the outright acquisition of esports player community HLTV.org for €35 million. Updating investors, Better Collective governance stated that the acquisition will establish the company as a leading digital publisher within the burgeoning global esports scene. Operating since 2002, Denmark based HLTV.org is recognised as the leading …

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