Tag Archives: better collective

Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future

Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …

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Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Video, audio and social media content have – according to Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level.  Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing …

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Better Collective hits high notes ahead of 2021 transformations

Better Collective AS has backed its digital portfolio and long-term business strategy after the company maintained its growth profile by navigating a year of unprecedented headwinds.  Publishing its full-year (FY) 2020 results, Better Collective recorded corporate revenues of €91 million – up 35% on the corresponding €64.5 million from FY2019. Corporate performance was boosted by a strong close to year-end …

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Anders Crillesen joins Better Collective as PR and Communications lead

Anders Crillesen joins Better Collective

Better Collective has strengthened its team after naming Anders Crillesen as its new Head of PR & Communications. In his new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives toward responsible gambling. Celebrating his new role, Crillesen said: “I’m thrilled to join Better Collective …

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How the Great Dane Nation is keeping NFL fans engaged ahead of Super Bowl LV

How the Great Dane Nation is keeping NFL fans engaged ahead of Super Bowl LV

With the Super Bowl LV potentially becoming the ‘most legally wagered-on event in U.S. history’, engagement with fans ahead of the game has been a key focus for the Great Dane Nation – a VegasInsider podcast. In this edition of the Better Collective Spotlight, we sat down with the hosts of the podcast – NFL Hall of Famer Morten “Great …

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Making betting safer: Why Mindway AI is the perfect fit for Better Collective

Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’. In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO …

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Kaizen Gaming appoints Claus Jansson to oversee global expansion

Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board by appointing Claus Jansson as its new Head of Affiliate Marketing and Media Buying. Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos. ‘It’s a great …

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‘A fantastic achievement’: Better Collective reflects on SBC Awards win

Better Collective reflects on SBC Awards win

As 2020 draws to a close, what better way to round off the year than by celebrating the achievements of some of the industry’s leading companies. At the star-studded SBC Awards earlier this month, Better Collective was recognised as the Sports Affiliate of the Year, which CEO Jesper Søgaard described as a ‘fantastic’ way to end what has been a …

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How SpilXperten is driving engagement among Denmark’s handball fans

How SpilXperten is driving engagement among Denmark’s handball fans

The first matches of the Women’s European Handball Championship are taking place in Denmark today, and this year’s tournament is already generating a lot of excitement amongst the sport’s fans across the country. In this edition of the Better Collective Spotlight, Toke Parbo – Content Manager at Better Collective – discusses why the sport has become so popular in Denmark …

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