Tag Archives: better collective

Better Collective integrates Spotlight’s Superfeed to boost racing content

Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …

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Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

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Better Collective raises €150m in new capital by completing private bookbuild

Better Collective AS has expanded its cash options, having completed an oversubscribed bookbuild from institutional investors. The Stockholm-listed media group has raised a further SEK 1.5 billion (€150m) in working capital in light of completing a direct issue of 6.9 million shares priced at SEK 218 (€21) each. During Q2 trading, Better Collective formally notified that it would launch a …

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Better Collective Spotlight: Gaining a unique US position via Action Network

Better Collective Spotlight: Gaining a unique US position via Action Network

With more and more states weighing up the opportunities that betting regulation can bring, Marc Pedersen – CEO US at Better Collective – believes that the US is the obvious place for the sports betting media Group to continue its execution strategy. In this month’s Better Collective spotlight, Pedersen spoke to SBC about the ways in which Action Network will …

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Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

‘Record’ acquisitions and US regulatory developments have allowed Better Collective to get off to a ‘strong and exhilarating start’ for 2021 as the sports betting media group recorded organic revenue growth of 19% in Q1. Publishing its financial results for the three months ending 31 March, Better Collective noted that revenues for Q1 grew by 86% to €38.8 million, up …

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Better Collective powers up US vision with $240m buyout of Action Network

Better Collective AS stated that it has secured the ‘outright leader’s position’ in US sports betting’s media and affiliate landscape, having reached ‘definitive terms’ to acquire the Action Network.  This Monday, Better Collective announced its biggest M&A transaction to date, acquiring all assets of US sports betting publisher Action Network for $240 million (€198m) on a ‘cash and debt-free basis’. …

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How Rekatochklart is helping Better Collective build a strong Swedish foundation

Acquiring Rekatochklart was a ‘natural step’ towards Better Collective becoming the leading sports betting media group in Sweden according to Casper Lind Jensen (pictured below), Head of Better Collective Stockholm. For this month’s Better Collective Spotlight, Lind Jensen explained how adding the Rekatochklart brand to its portfolio can help create a better product for punters, while also allowing the Danish …

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Better Collective enhances Swedish status with latest media acquisition

Better Collective has strengthened its position in the Swedish market via an acquisition of online sports betting media platform Rekatochklart.com. Agreed at a paying price of €3.8 million and paid in cash, the transaction has enabled Bettor Collective to consolidate the acquired asset into its group accounts, and was completed as an asset purchase from Win & Fun Media Ltd. …

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Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future

Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …

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