Tag Archives: better collective

Michal Kopec – Better Collective: New Reality…Understanding the affiliate M&A condition

A key stakeholder in industry affiliate Better Collective’s international expansion, Michal Kopec (Head of M&A) details his firm’s significant acquisition activity undertaken this summer. In a changing affiliate landscape, how should leadership stakeholders gauge and value potential affiliate assets. Furthermore, is affiliate M&A fully understood as a marketing expansion vertical. _____________________ SBC: Hi Michal, it’s been a busy period for …

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Ninca90 secures back to back World Tipster titles

Nemanja Dojcinovic, also known by his community name of Ninca90, has been named World Tipster Champion 2017 by bettingexpert.com. The defending champion made a total of 7,123 tips and secured a total unit profit of 5,268, with 54.3% of his winning tips coming from Basketball, followed by football (31.9%), handball (6.4%), tennis (5.3%) and ice hockey (2.1%). Dojcinovic secured a €10,000 …

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Allez! Better Collective drastically expands French market presence acquiring Pull Media network

Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …

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#boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

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Sky Bet’s Affiliate Hub closure due to ‘increasingly tough enforcement stances’

Affiliate updates

Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …

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M&A hungry Better Collective expands UK presence acquiring CasinoLounge.co.uk

Industry affiliate marketing specialist Better Collective has expanded its presence within the UK online casino market acquiring casino review portal CasinoLounge.co.uk. Better Collective management did not detail acquisition terms, but stated that it had gained a trusted UK online casino review portal. Active since 2013, CasinoLounge.co.uk has grown its presence offering in-depth casino and games analysis. Heading up the acquisition …

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Strongest ever speaker lineup for next week’s Betting on Sports

Speaker lineup

There’s just one week left to secure your ticket to Betting on Sports 2017 (12-15 September), an event stocked with the strongest lineup of speakers the sports betting industry has ever seen. Next week Olympia Conference Centre will open its doors to more than 1,200 high-level delegates, including representatives of more than 120 operators, 80 high-level affiliates and hundreds of …

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Better Collective expands German portfolio acquiring WettPortal.com

Seeking to expand its presence within the German online betting market, industry affiliate marketing specialist Better Collective has confirmed that it has agreed to acquire German sports portal WettPortal (WettPortal.com). Increasing its affiliate M&A drive, Copenhagen-based Better Collective continues to target the German online betting market, adding WettPortal to its growing web portfolio which includes the firm’s recent acquisition of …

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More than 120 operators confirmed for Betting on Sports 2017

Operators - #boscon2017

More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …

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Football holds sway on bettingexpert despite domestic break

Football - Copyright: fifg / 123RF Stock Photo

The Confederations Cup final between Chile and Germany came out as July’s top match on bettingexpert, in a month dominated by football despite the absence of domestic league action. Surprisingly, the Champions League qualifier between Rijeka and TNS took second spot behind the final in Russia, ahead of the competition’s third place play-off between Portugal and Mexico. Unibet was the …

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