Tag Archives: better collective

Better Collective cautious on quick recovery as COVID drags growth momentum

Better Collective

Better Collective has highlighted the strength of its digital business model in mitigating the impacts of COVID-19, as widespread sporting cancellations hindered performance during Q2. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its interim results for the period 1 April – 30 June, Better Collective noted a 4% decline …

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Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …

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Bettingexpert crowns TheTrollmanSha World Tipster Champion 

Sports betting tipster social network Bettingexpert.com has crowned TheTrollmanSha as its World Tipster Champion 2020, with the Italian winning €10,000. The annual event was created by bettingexpert to reward top tipsters within the community. Taking place from July 1 2019 – June 30 2020, TheTrollmanSha provided over 14,000 tips and was the best to guess the outcome of sporting events …

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RAiG members back radical overhaul of UK gambling’s affiliate landscape

Responsible Affiliates in Gambling (RAiG) has announced that its membership body supports ‘in principle the introduction of statutory licensing or registration regime’ for affiliates operating within the UK gambling market. Support for the introduction of an affiliate-centric licensing regime follows RAiG’s internal review of existing social responsibility and responsible gambling standards related to affiliate marketing practices. It said in a …

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‘Better for Bettors’: Better Collective’s formalised approach to sustainable development

sustainable

For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …

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Home struggles support higher odds as Bundesliga returns

Bundesliga - jubilation Raphael GUERREIRO (DO) after his goal for 2: 0, l. Erling HAALAND (DO) Soccer 1.Bundesliga, 26th matchday, Borussia Dortmund (DO) - FC Schalke 04 (GE), on May 16, 2020 in Dortmund / Germany. Photo: Ralf Ibing / firosportphoto / POOL via PHOTO AGENCY SVEN SIMON For journalistic purposes only! Only for editorial use! ## Gemvssvu the requirements of the DFL Deutsche Fuvuball Liga, it is prohibited to use or have in the stadium and / or photos taken from the game in the form of sequence pictures and / or video-like photo series. DFL regulations prohibit any use of photographs as image sequences and / or quasi-video. ## ¬ | usage worldwide

There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …

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Better Collective moves fast to mitigate COVID-19 as esports journey begins

The business model for Better Collective has shown resilience against COVID-19 headwinds, as it moves to diversify its publishing assets to compete within the esports market.  A strong opening to 2020 trading saw Better Collective record a 40% increase in group revenues to €20m (Q12019: €15m), which has been driven by a combination of improved sports win margins and increased …

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SBC Digital Summit: Better Collective’s Jesper Sogaard on adapting to the current climate

As the hugely successful and deeply engaging SBC Digital Summit drew to a close, Jesper Sogaard, CEO & Co-founder of Better Collective, sat down with SBC Managing Director Andrew McCarron to discuss what the future landscape looks like for affiliates.  He emphasised that when it comes to gaining the trust of the public, establishing and abiding by a regulatory climate …

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Virtuals and esports – what’s legal for the US market?

esports

For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

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Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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