Tag Archives: better collective

US acquisitions boost Better Collective balance sheet

Better Collective

Better Collective said acquisitions in the US and Sweden had positively impacted its total growth in Q3 2019 (1 July to 30 September) after posting record quarterly revenues of €17.13 million – up 54 per cent from €11.13 million in the corresponding period of 2018. The industry affiliate added that organic revenue growth was 25 per cent. EBITA before special …

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Efcharistó… Better Collective launches Greek Bookmaker Awards for 2020

Leading industry affiliate marketing publisher Better Collective AS has confirmed that it will launch a ‘Greek Bookmaker Awards’ show hosted by subsidiary Betarades on 23 January 2020. Confirming the event, Better Collective states that it seeks to ‘shine a light’ on the Greek market and further support its best bookmakers and wider stakeholders. The 12-category awards night will be hosted …

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From Niš to 150: Better Collective’s Serbian growth continues

Serbia

Better Collective has set a target of 150 employees in Serbia by the end of 2020 after opening new offices in downtown Niš. In the presence of the Ambassador of Denmark, H.E. Mr. Anders Christian Hougård, and the Mayor of Niš Darko Bulatovic, as well as numerous associates and friends, Better Collective opened the door to a new 2000 m2 office …

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Morten Andersen, Better Collective: Why iGaming businesses must do their homework to succeed in the US

Andersen

Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in his role of Brand Ambassador at next week’s Global Gaming Expo (G2E) in Las Vegas. For the latest in the popular Better Collective Spotlight series, Andersen outlined his contribution to the company’s US mission, as well …

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Better Collective Spotlight: Turning US-Bookies.com into the ultimate resource for US sports bettors

Better Collective

Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …

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Better Collective backs Mindway AI to improve ‘early detection’ mechanisms

Moving to strengthen its multi-market compliance frameworks, Stockholm-listed Better Collective AS has acquired a 19.99% stake in Mindway AI. An intelligence solution developed specifically for igaming/betting incumbents, Mindway utilises advanced metrics and machine learnings to identify customers at risk of problem gambling and further segmenting vulnerable audiences. Updating investors, Better Collective governance confirms an investment of DKK 4 million (€540,000) …

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Juroszek family backs ‘proven player’ Better Collective

Mateusz Juroszek the Chief Executive & President of Polish market leading bookmaker STS has purchased €1 million worth of shares in Stockholm-listed industry affiliate marketing publisher Better Collective AS. The transaction has been undertaken through Juroszek’s gambling investment vehicle Betplay international and will be co-owned with his father Zbigniew Juroszek, the Founder and President of Polish real estate and construction …

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Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

Betarades

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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Better Collective Spotlight – Speltips.se first in mind and first in search for Sweden

Sweden

For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market.  SBC: …

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