Tag Archives: BetStars

Amaya appoints Crispin Porter + Bogusky as BetStars marketing lead

SBC News Amaya appoints Crispin Porter + Bogusky as BetStars marketing lead

UK marketing news source The Drum has reported that Toronto listed operator Amaya Inc has appointed Crispin Porter + Bogusky (CP+B Group) as its lead creative marketing agency for new sports betting brand BetStars.com The appointment of CP+B Group as lead agency, follows last December’s soft launch of the BetStars Version 1 client by subsidiary PokerStars. Amaya governance has continually …

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PokerStars rolls out BetStars version 1

SBC News PokerStars rolls out BetStars version 1

Having confirmed that subsidiary PokerStars would be launching a standalone betting product, Amaya Inc has today launched BetStars.com version 1 for select jurisdictions. The new brand will operate under the domains Betstars.com, Betstars.eu, and Betstars.uk, and on dedicated iOS and Android applications, marking the initial first stage of Amaya and PokerStars’ entry into the sports betting market. Amaya confirmed that …

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Amaya Inc – David Baazov confirms BetStars brand

SBC News Amaya Inc - David Baazov confirms BetStars brand

David Baazov CEO of Amaya Inc has confirmed that subsidiary PokerStars will launch a sports betting product under the brand BetStars.com The confirmation by Baazov follows last weekend’s speculation that Amaya Inc were preparing to launch a sports betting focused product, having acquired multiple domain names connected to the brand term BetStars.com. Presenting Q3 2015 performance figures, Baazov detailed that …

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