Tag Archives: betsson

Betsson AB has confirmed the promotion of Senior Affiliate Business Development Manager Triston Smook to the position of Head of Affiliates, effective 14 November.    Based in Malta, Smook will lead the ‘Betsson Group Affiliates’ programme overseeing player referrals and publisher relationships for over +20 global brands. An expert in player acquisition and campaign management, Smook is promoted to Head of …

Betsson has extended its sponsorship of the second division of Greek professional football, which will continue to be named the Betsson Super League 2. The operator has outlined that it will be present at the 30 team’s stadiums by offering ‘fun and entertainment’ to fans. Thanos Marinos, Managing Director for Betsson.gr, commented: “Betsson Super League 2 is one of our …

Betsson AB continues to bolster its B2B sportsbook resources by acquiring a majority 80% stake in KickerTech Malta for a valuation of €14m cash. The investment accompanied Betsson’s Q3 trading update, in which the Stockholm-listed online gambling group revealed that its proprietary sportsbook portfolio had surpassed period wagers of +€1bn.  An agreement has been reached with TG Holdings to acquire …

Betsson AB has reported consecutive ‘best ever’ quarters, as group leadership looks forward to the FIFA World Cup to close an anticipated record-breaking 2022.  Publishing its Q3 trading update, Betsson generated group revenues of €200m, up 18% on 2021 results of €170m. Headline growth sees year-to-date revenues stand at €556m (YTD2021: €500m). Period trading was bolstered by the early start …

Betsson has launched a localised sports betting and gaming offering in Mexico, as the company seeks to maintain momentum on its Latin American expansion strategy.  Initially commencing operations on a trial basis, the betsson.mx brand will be managed by the company’s Latin American hub based in Bogota, Colombia, which will cooperate with the Malta-based division. The group has set a …

Lotería de Córdoba, the lottery board of the Argentine province of Cordoba, has sanctioned eight online gambling licences that have been granted to local businesses and authorised partnerships. The application process was overseen by an ‘evaluation committee’ which disclosed in August that it had received 10 applications for Cordoba licences.  The executive of Cordoba had replicated the licensing conditions adopted …

Betsson AB has refreshed the brand identity of sportsbook property NordicBet that will re-engage audiences under its new headline campaign of ‘Makes Sports Bigger’.  The rebrand aims to strengthen NordicBet’s appeal and position within its key markets, and forms part of Betsson’s wider acceleration of its sportsbook portfolio that achieved record GGR results during H1 trading. A Betsson brand since …

Betsson has formed an agreement to become a sponsor of Brazilian football club Athletico Paranaense until the end of 2023.   The online gambling company’s branding will be placed on the lower back of the club’s home and away shirts as well as becoming the first Hurricane sponsor to place its logo on the women’s shirts.  ”Driven by innovation and sport, …

Betsson AB has underscored its ‘diversified corporate growth strategy’ – as progress within new markets offsets multiple headwinds across Western European jurisdictions. Publishing its H1 2022 interim report, the Stockholm-listed online gambling group registered corporate revenues of €356m, up 8% on corresponding 2021 results of €330m. Headline growth was attributed to a record Q2 performance that delivered an ‘all-time-high’ revenue …

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind sponsoring one of the biggest …