Tag Archives: betsson

Brazil trade group copies UK model on betting advertising  

SBC News Brazil trade group copies UK model on betting advertising  

The newly formed Brazilian Institute for Responsible Gaming (IBJR) has announced a self-regulated code for betting advertising, titled the “Brazilian Code for Advertising Self-Regulation”, published in anticipation of the government concluding its federal framework to legalise sports betting.  The advertising code was announced as the first major initiative of the Trade Body that was officially formed on 9 May in …

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Betsson achieves record Q1 results reflecting new market make-up 

Betsson AB CEO Pontus Lindwall

Betsson AB has reported a ‘record strong start to 2023 trading’, as the Stockholm-listed gambling group celebrates its 60th year in business. Publishing its Q1 trading update, Betsson lauds bumper financial results as group revenues increased by 30% to €222m compared to Q1 2022 results of €170m. Headline growth accounted for a 37% increase in casino revenues to €152 and …

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Betsafe enhances Lithuanian basketball presence with King Mindaugas Cup

SBC News Betsafe enhances Lithuanian basketball presence with King Mindaugas Cup

Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania.  The Betsson-owned brand is already the title sponsor of the Lithuanian Basketball League (LKL), entitled Betsafe-LKL. The operator said on Twitter: “We’re excited to share that Betsafe sponsored the King Mindaugas Cup Final 4 basketball annual event in Šiauliai, Lithuania (locally known …

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Industry’s ‘extraordinary’ diversity achievements celebrated ahead of IWD2023

SBC News Industry's ‘extraordinary’ diversity achievements celebrated ahead of IWD2023

In line with International Women’s Day 2023, top organisations in the betting, gaming and racing industry are supporting a campaign to embrace equity. Under the #GamingAsOne hashtag, BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the operators supporting the campaign, alongside suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech. …

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Ontario market to ‘deliver great opportunities’ for Betsson

SBC News Ontario market to ‘deliver great opportunities’ for Betsson

Sweden-founded international gambling company Betsson has announced that it is now live in the province of Ontario, Canada. Furthermore, a B2C offering has just been launched through Betsson’s global brand, Betsafe, including online casino and sports betting – in line with the operator’s outlined market strategy for the region. Opening its borders last year, Ontario is Canada’s most heavily populated …

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Betsson sees new market makeup break all company records

Betsson AB CEO Pontus Lindwall

Betsson AB has declared its ‘best year in business’ having achieved four back-to-back record-breaking financial quarters. Publishing its full-year 2022 accounts, the Stockholm-listed online gambling group’s corporate revenues stood at €777m up 18% on FY2021 comparative results of €657m. Once more, Betsson achieved a record-breaking Q4 performance to close year trading, generating revenues of €220m (Q4 2021: €157m), which benefitted …

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Betsson becomes title sponsor of Chilean First Division football

SBC News Betsson becomes title sponsor of Chilean First Division football

Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …

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Betsson reaffirms commitment to Peruvian Football

SBC News Betsson reaffirms commitment to Peruvian Football

Betsson has announced that it is continuing its partnership with the Peruvian Football Federation (FPF) for a further four years. Building on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of the top flight of professional football in Peru.  The partnership l aims to ‘enhance the professionalisation’ of …

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Betsson opens Bogota hub to accelerate  pan-LatAm growth drive

SBC News Betsson opens Bogota hub to accelerate  pan-LatAm growth drive

Betsson AB has celebrated the full launch of its ‘operations centre’ in Bogota, Colombia, to support its ongoing expansion across South American markets.  The Stockholm-listed online gambling group completes a further 2022 corporate objective, launching the Bogota centre to support its existing brands and partnerships active in the markets of Colombia, Peru, Mexico, Chile, Argentina, and Brazil. Present at the …

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