Tag Archives: betsson

Cristina Niculae joins Interactive Gaming Group as new CEO

Multi-platform iGaming marketing firm Interactive Gaming Group (IGG) has strengthened its board with the appointment of Cristina Niculae as the new CEO. Niculae has over 17 years of experience in business leadership roles. Most recently, she held the position of Chief Strategy Officer at GiG, having joined the company in 2017 as the Chief Operating Officer of its iGamingCloud business. …

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Betsson selects LeanConvert to lead marketing ROI disciplines

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

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Betting companies in Kenya face competition as Betsafe move in

Kenya

It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …

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SBC Leaders: Adapting to Covid and Italy’s unexpected digital payments push

SBC Leaders

“Covid has taught us to think flexibly and react quickly using all the possible tools in a creative way,” said Snaitech CEO Fabio Schiavolin, as he told SBC Leaders about adapting his approach to leading the Italian multichannel operator through the pandemic. The exclusive interview with Schiavolin kicks off the final 2020 issue of the publication, formerly known as SBC …

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Betsafe begins esports sponsorship journey with GODSENT

Betsafe, the flagship European sportsbook property of Betsson AB, has signed its first major esports sponsorship agreement with GODSENT. In securing a three-year partnership, Betsafe has become the principal sportsbook partner of GODSENT, recognised as Sweden’s leading pro-esports organisation. Further partnership terms will see Betsafe serve as headline sponsor of GODSENT’s CS:GO division – with both parties working together to …

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Q3 revenues up as platform integration pipeline builds for GiG

GiG

“The third quarter of 2020 has delivered a significant step forward for GiG as a B2B focused organisation,” wrote CEO Richard Brown, as the company’s quarterly revenues reached €17.9m with EBITDA of €3.2m. Adjusted revenues were recorded at €14.2m – an increase of 42% from €10.0m year-on-year, while EBITDA was up by €3.6m. This growth, said Brown, was complemented with …

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Betsson nets full Milan connection as Inter joins its Starcasino.sport platform 

Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC.  Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport.  Launched …

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Betting CEOs expected ‘no soft landing’ for 2020

Betting’s C-level agenda holds no respite, as European markets prepare for another round of COVID-19 restrictions and lockdown enforcements.    Moderating a CEO panel at this morning’s Betting on Sports Europe – Digital, Keith O’Loughlin, SVP of Sportsbook & Platforms for SG Digital, asked participants whether a second wave has created further disruptions for betting returning to any semblance of normality. …

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Betsson launches in-house studio to boost SHL coverage

Betsson Sweden has built an all-purpose media studio supporting its title sponsorship of the Svenska Hockey League (SHL). Last weekend, Betsson debuted ‘SHL Playbook’, the betting group’s first-ever in-house produced show broadcasting exclusive coverage of the start of the SHL’s new hockey season (19 September). Marked as a key directive, Betsson underlined that the studio forms part of the firm’s …

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GiG lauds its ‘B2B makeover’ delivering Q2 growth

Gaming Innovation Group (GiG) has stated that it has delivered on ‘several strategic directives’ as the firm sets out on its new ambition to become the industry’s ‘leading global tier-1 B2B supplier’.  Publishing its Q2 2020 trading statement, GiG pointed to ‘continued quarterly growth’, recording a 47% increase in group revenues to €16.7 million (Q2 2019 -€11.3m).  Following the divestment …

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