Tag Archives: betsson

‘Fakta om spel’ site launched to ‘increase awareness’ about Swedish market

The ‘Fakta om Spel’ (Facts about Gambling) website has been launched by four of Sweden’s largest operators, with the aim of increasing awareness of the country’s gambling market. First announced last month and developed in cooperation with BOS, the Swedish Trade Association for Online Gambling, the new website has the backing of Betsson, Kindred Group, LeoVegas and William Hill. Fakta …

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Soft2Bet secures MGA licences to push forward with international growth

Soft2Bet has strengthened its status in the European gaming sector after acquiring licences from the Malta Gaming Authority (MGA) for two of its brands, Campobet and YoyoCasino. CampoBet is one of Soft2Bet’s best performing brands in Europe, offering a range of sports betting options and casino games as part of a ‘all-in-one entertainment experience,’ whilst YoYo casino had be tailored …

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Sweden split on calls for the ‘moderation of gambling advertising’

Sweden’s Ministry of Finance has published a memorandum proposing that gambling advertising should be forced to carry a ‘moderation warning’, mirroring alcohol advertising. The amendment would take effect on 1 July 2022 if successfully implemented, and aims to ‘strengthen consumer protection’ by placing ‘higher demands’ on the production of responsible gambling advertising. Advising the government to amend “the requirement for …

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Swedish operators announce ‘Fakta om spel’ site to encourage ‘fact-based debate’

Four of Sweden’s largest betting and gaming operators have announced the launch of a new informative site, Fakta om spel (Facts About Gambling), to provide an easily accessible way for consumers and industry figures to gather facts and statistics about the licensed market. The four firms – Betsson, Kindred Group, LeoVegas and William Hill – will develop the website in …

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Malta faces EU sports betting veto withdrawal

Malta may have to withdraw its EU sports betting veto in order to pass the Financial Action Task Force’s Moneyval test, conducted due to concerns that the jurisdiction is a financially unsafe area, safeguarding the interests of Europe’s financial and business communities.  The FATF’s decision, based on a report by Moneyval – which serves as the Council of Europe’s anti-money …

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Malta announces Nomad Residency Permit for remote workers

Alex Muscat, Parliamentary Secretary for Citizenship for Malta, has announced a new ‘Nomad Residency Permit’ aimed at attracting ‘non-EU’ remote workers and helping maintain Malta’s workforce talent resources.  Revealed in collaboration with CEO of Residency Malta Agency, Charles Mizzi, and CEO of Identity Malta Agency, Anton Sevasta, the new permit will enable remote employees to work and consume in Malta …

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Betsson secures Copa America sponsorship to boost LatAm visibility

Betsson has boosted its brand visibility in the Latin American market by securing the official regional sponsorship of the CONMEBOL Copa America 2021 football tournament. The Stockholm-registered firm has pursued a policy of international expansion over the past year, identifying the LatAm region as one of its core targets. Betsson has since gained a foothold in Brazil, Colombia, Argentina, and …

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William Hill initiates LatAm expansion with Colombia launch

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

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Betsson secures Greek gaming licences to launch flagship brand

Betsson AB has obtained online licences from Greece’s Hellenic Gaming Commission (HGC), and has confirmed that it will move ahead with plans to launch its flagship Betsson brand in the country within the coming weeks.  The Stockholm-listed operator confirmed that HGC had approved its upcoming brand to offer the full regulated market provisions for online sportsbook, casino and virtual sports.     …

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Betsson links with Avaldsnes IL to enhance Nordic brand visibility

Betsson has strengthened its brand visibility and marketing initiatives in the Nordic countries, striking a partnership with Norwegian Toppserien women’s football club Avaldsnes IL. Part of a wider international marketing strategy, Betsson’s new status as the main sponsor of Avaldsnes will grant the firm greater brand exposure via kit advertising in all matches played outside of Norway. For domestic fixtures, …

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