Betsson has moved its online gaming services for European customers to a new holding company under the name Rizk Nordic Limited. The brand holds a licence from and has been regulated by the Malta Gaming Authority (MGA) since November 2022. Rizk domain is replacing the previous licensee BML Group. Betsson’s updated website now reads: “For customers residing in the European …
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Betsson launches in Italy as new challenger
Betsson has announced that it has officially launched in Italy with its sports betting offering. Described as a ‘strategic move’, the Swedish operator looks to further demonstrate its expansion into new markets which has accelerated across multiple different regions. Ronni Hartvig, Chief Commercial Officer of Betsson Group, described how the country has grown significantly in importance for the Betsson AB-owned …
Read More »Betsson expected to become Inter Milan shirt sponsor
Betsson has reportedly secured a partnership with Inter Milan to become the club’s main shirt sponsor for the 2024/25 season. Paramount+ has been the main shirt sponsor of the Serie A side since the final two matches of last season, but the deal with the American streaming service is set to expire at the end of the season. According to …
Read More »Betsson’s BML Group dealt Finnish blow by NPB
After marking another successful streak in its latest interim report, Betsson Group has been dealt a blow in Finland where its subsidiary BML Group appeared on the country’s blacklist of unlicensed operators. In a new development, Finland’s National Police Board (NPB) placed the company next to a number of corporate entities banned from interacting with any banks, payment services and …
Read More »Betsson rewards investors €89m dividends to celebrate Jubilee 2023 results
Betsson AB has proclaimed a second successive year of record-breaking financial results and KPIs as it celebrates its 60th year in business. Publishing its full-year 2023 results this morning, the Stockholm-listed gambling group’s corporate revenues stood at €948m, up 22% on FY2022 results of €777m. Year trading saw the firm register a 60% increase in EBITDA to €262m (FY2022: €173m) …
Read More »Betsson’s betFIRST launches Belgium online casino
betFIRST has partnered with Middelkerke Casino to launch a new online casino in Belgium. The Betsson-owned sportsbook became the first to obtain an online sports betting licence in Belgium back in 2011, and now aims to become the leading operator in the country with its recently secured A+ casino licence. Betsson Operations CEO, Jesper Svenssen, stated: “We acquired a market …
Read More »Betsson strengthens LatAm expansion in signing Paolo Guerrero
Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador. The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …
Read More »Kindred faces high-profile customer liability lawsuit in Stockholm
Kindred Group faces a high-profile legal challenge in Sweden as Stockholm’s District Court begins the hearing of a lawsuit brought by Per Holknekt. The fashion designer and founder of Odd Molly has accused Kindred Group and its subsidiary Spooniker Ltd of “feeding his gambling addiction, which spiralled out of control”. Prior to the lawsuit, Holknekt admitted to Swedish media that …
Read More »Thanos Marinos: Building Betsson in the ‘still shaping’ Greek market
Three years into the introduction of permanent licences by the Hellenic Gaming Commission (HGC), the Greek gaming industry is fast growing but is still being shaped, both by regulation and the operators active within it. Providing this overview of the sector from Betsson’s position of leadership for edition 26 of the SBC Leaders Magazine, the company’s Managing Director for Greece, …
Read More »Betsson’s Greece journey continues with Greek Cup partnership
Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …
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