Tag Archives: Betsson Group

Global Reviews – Tips to optimise conversions in the online casino market

Twin - Copyright: georgejmclittle / 123RF Stock Photo

In November 2016, Global Reviews tracked and surveyed 200 consumers to better understand their processes when it comes to finding an online casino site to play on. Before gamers conduct any research into the best site for them, as many as 75% have a preferred brand in mind. This is typically driven by having used them before in some capacity …

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Betsson upgrades mobile casino offering over 800 games titles

Upgrading its mobile casino platform, Betsson Group AB has declared that its flagship brand Betsson.com now boasts over 800 games titles making it the ‘largest mobile casino in the world’. Releasing its latest mobile casino client, Betsson upgrades its product with a new interface reflecting Betsson.com’s recent rebrand under the tagline ‘Anytime’s Playtime’. Betsson development teams have placed user-experience and …

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European expansion sees Betsson open second Malta office

Stockholm-listed European sports betting operator Betsson AB (Betsson) has confirmed that it will open a second office in Malta, situated in the town of St Julian’s (Maltese: San Ġiljan). The new office named the ‘Betsson E2 Hub’ will house approximately 300 employees acting as a support department for the operators growing European footprint. Confirming the office opening to SBC, Betsson …

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Marathonbet adds Quickspin content to Casino tab

Marathonbet has gone live with slot games designed by Swedish slot supplier, Quickspin. All Casino players will have access to a full suite of products across both desktop and mobile. Quickspin already work with the likes of Iforium and Betsson, providing a catalogue of games which include feature triggers and tailored free spins. The content roll-out for Marathonbet will also include …

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Betsson launches first gambling app to Apple TV

Betsson have announced that its online subsidiary Betsafe is the first to launch a gambling app to Apple TV. For now, Swedish players can now log in and play directly from their Apple TV, but Betsafe will soon introduce the product in other countries. Betsson have said that this Swedish launch illustrates its strategy to remain at the forefront of …

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Gaming Innovation Group strengthens Group management

Gaming Innovation Group (GIG) have recruited Mikael Ångman as the new Chief Operating Officer (COO) of the company effective from 1 September. Furthermore, Katja Laaksonen has been appointed as Managing Director of Guts.Com. Following a period of strong growth in all segments, GIG has initiated a process of establishing Group executive management, which will be responsible for the individual managements …

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SBC Leader Profile – Marion Gamel – Betsson Group: Navigating a multi-brand approach

SBC latest leader profile speaks to Betsson Group Chief Marketing Officer Marion Gamel, regarding leading her company’s ambitious international multi-brand marketing strategy. A former Google Europe executive, who has consulted multiple leading enterprises on international advertising, Gamel details to SBC readers the changing values in industry marketing as operators seek deeper intelligence gained through better data process and analysis.  ___________________________________ …

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Betsson affiliate lounge reveals rebrand and new website

Affiliate Lounge have announced its new rebranding plan with a new name and completely revamped website – betssongroupaffiliates.com. The new website has been designed to provide user-friendly experience with enhanced navigation and functionality throughout, allowing customers to access detailed product information and with an improved access to all material, tools and assets to promote their brands. Betsson Group Head of Affiliates, Allister …

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Betsafe launches ‘Rugby Challenge’ with Captive Media

Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup  with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …

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