Tag Archives: Betsson Group

SBC Summit Barcelona – Digital: The rise of live casino and the lessons to be learnt 

The rise of live casino has become a highlighted topic in the gambling industry particularly given its rise is prominence due to the global health pandemic reducing live-sport offerings and halting all retail. However, online casino’s rise could also help retail in terms of using the technology available to enhance the land-based customer experience. Speaking at SBC Summit Barcelona – …

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Betsson Group integrates Betgenius’ streaming offering

Betsson Group has signed an expanded sportsbook content deal with Betgenius which will see the operator integrate the sports betting data and platform provider’s streaming service. Under the agreement, Betsson Group’s portfolio of brands will add Betgenius live streams for a range of sports, including football, basketball, tennis and volleyball. In addition, the data and platform provider will supply live …

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Betsson rolls out new Group Affiliates site

Betsson Group has confirmed that it has launched a newly designed website for Betsson Group Affiliates which will support customer experience. The goal for the new site, according to Betsson, is to provide its visitors with an ‘easier way to learn’ about the company. In addition, it aims to offer further education on how customers can browse information based on …

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Betsson teams up with Banach for football Flash Markets launch

Betsson Group has strengthened its portfolio of football products after securing a new partnership with sports betting solutions provider Banach Technology. Under the terms of the agreement, Betsson has agreed to roll out Banach’s ‘formidable squad of Match and Player Flash Markets’, allowing punters to ‘bet on rapid-cycling selections in any match’. The partitioned segments will cover binary outcomes around …

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Betsson strengthens diversity commitment with AIDP membership

Betsson Group has upped its commitment to industry diversity and inclusion after revealing that it has become a Founding Member of the All-In Diversity Project (AIDP). The announcement follows on from the launch of Betsson’s DIB initiative earlier this year, which features a number of activities aimed at highlighting ‘Diversity, Inclusion and Belonging’. Lena Nordin, Chief HR Officer at Betsson …

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SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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GiG finalises sale of B2C assets to Betsson

Gaming Innovation Group (GiG) has confirmed that it has completed the sale of its B2C assets to Betsson Group in a €33 million deal. The sale include the operator brands Rizk, Guts, Kaboo and Thrills and related operational entities which will continue to be operated on GiG’s platform for a minimum of 30 months. For the first 24 months, it …

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Digitain selects Martin Clarke as new Product lead

Industry platform provider Digitain has strengthened its senior management team confirming the appointment of Martin Clarke as its new Director of Product Management. Clarke has been selected to oversee Digitain’s product development strategy for both its sportsbook and casino platforms. The executive will lead product oversight for Digitain’s international operator network, which services over 70 platform partners utilising AI-driven capabilities …

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Affiliate leaders confirmed for CasinoBeats Malta 2020

Attendees of CasinoBeats Malta 2020 will benefit from the expertise of both affiliates and operator affiliate managers as more leading companies and senior executives have been confirmed for the March event. The agenda for the premier online casino conference and exhibition, which takes place at the InterContinental Malta on 24-26 March, makes CasinoBeats Malta 2020 one of the key dates in this year’s …

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Betsson Group backs CasinoBeats Malta and SBC Summit

Betsson sponsors CasinoBeats Malta and SBC Summit

The close working relationship between SBC and Betsson Group has been further strengthened by the news that the igaming giant is to sponsor both the CasinoBeats Malta and SBC Summit events. Betsson has been an active participant in many previous SBC events, but has chosen to step up its involvement for the online casino conference and exhibition in Malta, where …

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