Tag Archives: Betsson Group

“Building a product is like building a house” – Why ‘old school’ SEO still has its place alongside influencer marketing

influencer

“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.”  That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …

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Altenar returns to Colombia with Colbet and Betsson Group partnership

Altenar returns to Colombia with Colbet and Betsson Group partnership

Altenar has strengthened its position in the Colombian market after signing a new partnership with Colbet.co and Betsson Group. The agreement, which follows a revamp of Colbet.co, will see Altenar become the new sportsbook supplier for the betting operator. From 1 July, bettors will be able to access an updated version of the operator’s site, which it believes will deliver …

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Betsson achieves Q1 success against German & Norweigian challenges

Betsson AB states that it has ‘broadly achieved’ its opening objectives to 2021 trading, maintaining strong geographical growth despite facing operating challenges within Germany and Norway.  Detailing its Q1 finances, the group achieved total revenue of SEK1,592.8  million, an increase of 12%, whilst operating income (EBIT) stood at SEK276.1 million, representing an increase of 6% with a 17.3% EBIT margin. …

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Bengtsson nominated to replace outgoing Lundberg at Raketech

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

Ulrik Bengtsson has been nominated to join Raketech as the gaming performance marketing firm’s new Chairman of the Board, replacing the outgoing Christian Lundberg. Bringing considerable experience to the role, Bengtsson has a bachelor’s degree in management from Dalhousie University in Canada, and has held key positions at several major betting and gaming operators, and media companies, throughout his career. …

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SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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EGBA: European gambling revenues drop by 23% in 2020

The gambling sector is continuing to reel from the effects of the global pandemic, as data from the European Gaming and Betting Association (EGBA) has shown that betting revenues are set to fall by 23% in 2020. The data, published in collaboration with H2 Gambling Capital, has found that Europe’s total gambling revenue will drop from €98.6 billion gross gaming …

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How Sebastian Jarosch is building a better future for Betsson Group Affiliates

Betsson affiliates

Reputation management, showing support to its affiliates and growing the team with new talent have topped the bill for Sebastian Jarosch in his first few months at Betsson Group Affiliates. It hasn’t been the easiest of starts for Jarosch, who joined the team as Head of Affiliates with the Covid pandemic in “full swing” and with affiliates partners facing new …

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SBC Summit Barcelona – Digital: The rise of live casino and the lessons to be learnt 

The rise of live casino has become a highlighted topic in the gambling industry particularly given its rise is prominence due to the global health pandemic reducing live-sport offerings and halting all retail. However, online casino’s rise could also help retail in terms of using the technology available to enhance the land-based customer experience. Speaking at SBC Summit Barcelona – …

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Betsson Group integrates Betgenius’ streaming offering

Betsson Group has signed an expanded sportsbook content deal with Betgenius which will see the operator integrate the sports betting data and platform provider’s streaming service. Under the agreement, Betsson Group’s portfolio of brands will add Betgenius live streams for a range of sports, including football, basketball, tennis and volleyball. In addition, the data and platform provider will supply live …

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Betsson rolls out new Group Affiliates site

Betsson Group has confirmed that it has launched a newly designed website for Betsson Group Affiliates which will support customer experience. The goal for the new site, according to Betsson, is to provide its visitors with an ‘easier way to learn’ about the company. In addition, it aims to offer further education on how customers can browse information based on …

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