Tag Archives: Betsson AB

Betsson launches first gambling app to Apple TV

Betsson have announced that its online subsidiary Betsafe is the first to launch a gambling app to Apple TV. For now, Swedish players can now log in and play directly from their Apple TV, but Betsafe will soon introduce the product in other countries. Betsson have said that this Swedish launch illustrates its strategy to remain at the forefront of …

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Betsson appoints Pia Rosin as VP of Communications

Following the conclusion of its annual general meeting (AGM), Stockholm-listed European sports betting operator Betsson AB has confirmed the appointment of Pia Rosin as Vice President of Corporate Communications. Rosin is set to take the senior management position as of 20 June joining from Swedish defence and aerospace manufacturer Saab, where she held the position of Investor Relations Manager (March …

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Betsson AB sees Q1 2016 revenue & earnings rise despite exchange rate impactes

Unfavourable currency fluctuations relating to Norwegian Krone (NOK) and Turkish Lira (TRY) exchange rates have impacted Betsson AB core metric performance for its Q1 2016 opening (period ending 31 March). Updating the market, the Stockholm-listed European sports betting operator detailed that group revenues had been impacted circa SEK 45 million (€5 million) due to unfavourable exchange rates during the period. …

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Industry technology fund Optimizer Invest appoints Carla Maree Vella as CEO

Malta-based venture capital firm Optimizer Invest has confirmed the appointment of Carla Maree Vella as its new Chief Executive Officer. Vella joins the investment fund from Nasdaq Stockholm-listed European betting operator Betsson AB, where she served as Managing Director of the Betsson.com brand (2015-2016). As Optimizer Invest’s new CEO, Vella will play a key role in identifying new venture investments …

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Betsafe prepares for UK lift-off with Rocket as lead media planner

Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead. The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market. Announcing Rocket as its lead agency, Betsson marketing stated that it had …

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Betsson AB promotes Ulrik Bengtsson to Group CEO

Stockholm listed betting operator Betsson AB has confirmed the promotion of Ulrik Bengtsson as new Group CEO & President. The appointment of Bengtsson as Group CEO, ends Betsson AB governances search for its replacement of former leader Magnus Silfverberg. Bengtsson will take over corporate leadership from interim CEO Pontus Lindwall, who is set to return to his previous role of …

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Betsson AB appoints former Google Europe Executive Marion Gamel as new Group CMO

Stockholm listed betting operator Betsson AB has announced the appointment of former Google Europe senior executive Marion Gamel as Group Chief Marketing Officer (CMO). Gamel joins Betsson AB as the operator looks to expand its multi-brand growth strategy throughout new European markets in 2016. As new CMO she will be charged with leading Betsson group new group marketing initiatives, strategic …

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Increased player activity & positive acquisition sees Betsson hit record results for Q3 2015

European sports betting operator Betsson AB has announced a record revenue quarter for Q3 2015 (3 month period ending 3 September), with group revenues increasing to SEK 973 million (£75.5 million) up 24% on Q3 2014 corresponding SEK 782 million (£60.5 million). The operator continues its strong 2015 momentum, posting top line growth on all key metrics. Q3 Operating income …

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Betsson AB donates advertising space to the Red Cross ‘Refugee Crisis’ initiative

In light of the ongoing European refugee crisis, online bookmaker Betsson AB announced that it had donated its advertising inventory on Swedish high visibility news portals Aftonbladet.se and Expressen.se to humanitarian organisation the Red Cross. The Stockholm listed and Malta operated online betting operator had released its advertising space for a period of four days, in order to help raise …

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Betsafe takes the ‘No Bull$H1t’ approach with new European advertising campaign

Bucking the trend of promoting cashback and deposit offers, European sports betting operator Betsafe (Betsson AB subsidiary), has launched its latest European multi-content advertising campaign titled “No Bullshit Betting”. Betsafe marketing has revealed that it wanted to implement an ‘honest’ message to its audience, following research that revealed that consumers felt patronised by the majority of bookmaker advertising messages. The …

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